Confident Content: Email Marketing - Your Top Questions Answered

Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address.I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them. We might not actually think we’ve got anything relevant or useful to say. We’re not sure about email rules. We might just get really hurt if someone unsubscribes and don’t want to go through that pain?But over it all, there’s an underlying feeling of “maybe it’s all just a big waste of time”My clients come from all over the place. But nearly all of them convert in the end from my emails. And my goal for my clients is for them to be getting at least thirty percent of their sales from email. If they aren’t emailing at all to start, this s new growth they are tapping into!Could you do with thirty percent growth in the next twelve months?This podcast is answering questions from my Facebook group MAP IT Marketing. It’s a range of questions that people have that are preventing them from going all in. When I read through them, I saw so many common blocks - so this is going to be a slightly eclectic group of incredibly useful content all about email - I reckon there’s something for every oneLet’s dig in, dig deep and work out how to unblock you from email marketing and get those sales coming in. In this episode we cover:Do you need to segment your email list?What are the difference between lists, segments, groups and tags? (I’ll dive deeper in another podcast on this)How do i create a plan so I can batch write my emails? What’s a good open rate to expect? What to do with a tiny list?How often should you email your list?Should I be linking to blogs or videos?Is it just to get more sales?Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe