Confident Content: Getting That Essential Camera Confidence for Content - with Michelle Sokolich

Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child I loved performing, but adolescents and early adult life really robbed me of my confidence. When I started my business, the last thing I wanted to do was turn up on video or show my face.  Now, I love it. In fact, a dirty little secret… I find being in front of the camera one of my happy places. But I know that’s not normal for many.  If you know you need to get more camera confident this year, this episode is most definitely for you  Today I talked to Michelle Sokolich. She’s been someone I’ve admired for a long time in terms of her video work - and it’s my goal one day to find the right project to work with her on. (so I’m a fan girl!) Michelle believes every business has a story…and sharing your story through video has the power to move your customers, to create an honest connection so they feel like they know you before they walk through the door. After Directing and Producing in television for 16 years, Michelle founded Show & Tell so she could share the human stories behind the business world. Here brand stands for realness, empathy, passion…and above all a love of visual storytelling. (you can see why I’m so excited to have her on this podcast!)  Michelle wants to help you grow your business by standing out from the crowd. She creates authentic and emotive video content for well-known NZ brands, and teaches people online to get in front of the camera and create their own marketing videos with their phone. Michelle and I share so much in common with our love of helping small business owners (and specially women) really learn to find their confident centre, love the body they are in, and learn to take hold of the power of being unashamedly yourself.  (Oh and she also co host an awesome podcast called BodAlmighty which is all about loving the skin you’re in.  If you know you need a butt-kicking reminder to get your sales sorted this year, consider this episode that exactly.  Let’s get started.  In this episode we cover: Why we need to get in front of the camera and let ourselves be seen (both photos and videos) Being yourself on camera What's holding us back? (being uncomfortable in our skin, spotlight syndrome) Tips to help us be comfortable in our own skin Tips to help us get in front of the camera  Some video ideas that don't require you being on camera Important Links Find out about Iona and Grow My Business here Come to Rachel’s Free content strategy workshops Register interest for Rachel’s content coaching programme Get a FREE copy of THE MARKETING FIX Rachel’s SUBSTACK Rachel’s YouTube Channel Join the My MAP IT Marketing Strategy School Become a part of our Facebook group Buy your copy of Be a Spider, Build a Web  See omnystudio.com/listener for privacy information.