Confident Content: How To Make Sure You're Using The Right Hashtags - with Matthew Pierce

If there’s a weak area in my content marketing, it’s likely to include hashtags. I know they can still help us make an impact. I know that platforms will still use them to help us get our content in front of our ideal audience. And while we all need to think about the images we use, and making sure our content is captivating, hashtags can give us that extra icing on the cake when it comes to reach. It used to be we could use thirty hashtags per post. Now… it’s far less. It’s become so important to make every single one of them count.I’m so excited to have some extra help this week with Matthew Pierce from Slay.So, who is my very favourite hashtag expert. Matthew is here to help us unpick and uncomplicate exactly what we need to think about when selecting our hashtagsHe is a developer, marketer, and the co-founder of an Instagram marketing automation platform, Slay.so (previously known as Hashtag Slayer), which he has built and grown with his wife, Danica. The husband and wife team have been helping influencers and entrepreneurs take the stress out of Instagram hashtags since 2021, and have recently expanded their platform to help creators tackle content creation and social strategy, too.I love their dedication to keeping things practical, how they’ve moved with the shifting changes of how hashtags are being used, and I know they are fully up to date with the latest of hashtag research and use.So let’s all reduce our hashtag anxiety, listen in and learn. And get those hashtags humming for us!  In this episode we cover:Whether hashtags still have a place in our marketingWhat changes have happened over the last few yearsWhat hashtag expectations are (on Instagram)What we need to be doing before choosing a hashtagWhat range of hashtags work bestHow you can use tools to make this whole process easier   Important LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe