Confident Content Live Coaching: How to Create a Juicy Lead Magnet Part 2

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”This is part TWO of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first session, look for episode seven. Julie’s gone away and planned out her lead magnet. In this session we walk through making sure it’s going to meet the needs of her ideal client, check it’s going to have the impact she needs, and talk through the structure of how to make it all live. Learn alongside Julie, and get clarity for your own lead magnet (lead generation) resource. Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business We are doing this over a three part series - coming soon is us working through her draft follow up nurture sequence, designed to increase leads and sales, and how to promote it once it’s live. In this episode we cover:What we’re looking for in a lead magnetWhat you need to not do when writing your contentHow to get it to a publish ready stateWhat else you heed to arrange including forms and landing pagesHow it all fits together with your mailing list.What the next steps are, including writing the follow up emails.Important LinksBuy my Lead Generation CourseCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe