Confident Content: Should We Get Political in Our Marketing?

Should we talk about politics in business posts, or as part of our marketing?For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes.That’s still true. However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business ownerIn this episode we talk about the balance of speaking your truth, and running a business, the benefits and costs to staying true to your values, and what happens if you choose a more middle ground. (I recorded this at the beginning of December, and am aware some things I mention in here may have shifted since I recorded this) In this episode we cover:Have politics ever been left out of business?The place for values in our business and marketingIf it’s possible to be apolitical in businessWhy talking about your views can grow your businessHow politics can negatively impact your businessWhy the algorithm is on your sideImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a Web See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe