Confident Content: The DIY Content Marketing Audit Part One: Getting More Sales

 We’re on a mission to find out where your content marketing isn’t firing. And we’re going to go backwards. We often focus on “how to grow an audience”. But I always focus on how to look after the audience you already have.If you have stopped expecting big things from your content marketing, if you’ve stopped having goals and targets to hit in terms of leads and sales from your content, then this episode is for you.We’re covering the warning signs that your content isn’t working as it should. We’re also going to deep dive into the two decision making stages of the customer journey : the “YOURS” and the “NURTURED” stages. We’re looking to build trust, remove objections, and help your audience know they want to work with you, know how to work with you, and tell you they want to work with you.So get a pen and paper out, take some notes and then get working (and full disclosure - I came away with a wee list of actions too. Because I’m always refining and if I suggest something to you, you know I’m going to follow my own advice! In this episode we cover:What our content marketing is meant to doWhat questions you need to ask yourself as you are doing this auditWhat content you need to speak to people who are ready to buyHow to talk to people who are starting to show interestWhy your brand needs you.Plus - get the free download of the “20 Ways to talk about yourself” in the links Important Links20 ways to talk about yourself in your content (FREE DOWNLOAD)Come to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe