Confident Content: The DIY Content Marketing Audit Part Three: Getting More Eyes On Your Business

We’re part three on the mission to find out where you can work on your content marketing (and we’re focusing on social media content for this episode)In this episode we’re focusing on the NOTICED stage. This is the moment that people discover you, and who you are. This is your chance to shine.We need to make sure when someone notices us, they stick around. This means our bio needs to be clear, and the rest of our content needs to be a good fit. (This is what we’ve covered in the previous two episodes).This was traditionally the part where I’d have taught you to put all your “how to” content - but there’s been a shift and the old HOW TO content we used to love is not building trust the way it used to. We often want to grow an audience as fast as possible. But we are business owners, not content creators and we’re here to get more paying customers (right?)So this is the last part of our content marketing activity we action. My coaching clients need to earn the right to start creating this content. I recommend you do too.There are three types of content we create at this stage, and you get to choose the type that fits you best. We also get to choose the format (it’s not always video)So get ready to plan for niche domination, because this is the podcast all about how to get your noticed.In this episode we cover:What type of content we need to create at the NOTICED stageThe three ways you can go with your content at this stageWhat actions we want our audience to takeWhat chatGPT can do to help youWhat formats you can use (and why we focus so much on video as marketersImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe