Confident Content: Which of These 25 Core Beliefs Are You Talking to in Your Marketing?

One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us. While there is a time and a place for education and opening people up to new ideas and opportunities, as a small business we need to be focused and clear on our ideal client, and focus on them. We’re looking at twenty-five beliefs that your ideal customer could/should feel to be ready to buy from you. When we create content that assumes they already believe these (or others that you might come up with), we naturally attract people who are more ready to buy from us.I recommend selecting three that you then focus on over and over again in your marketing. All you’ve got to do is choose them, decide what sort of content is going to show you’re able to meet that need, and then where you’ll share that content.In this episode we cover:Why we want to talk to people at the “now” stage of the buyers journeyWhat identifying these beliefs our customers hold can do for our marketingWhy I recommend three core beliefsWhat happens to all the people not at this stage?What sort of content I can use to build my authority and influence in this space. How this thinking is reflected in our contentImportant LinksCome to Rachel’s Free content strategy workshopsRegister interest for Rachel’s content coaching programmeGet a FREE copy of THE MARKETING FIXRachel’s SUBSTACKRachel’s YouTube ChannelJoin the My MAP IT Marketing Strategy SchoolBecome a part of our Facebook groupBuy your copy of Be a Spider, Build a WebSee omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe