EPISODE · Aug 18, 2026 · 9 MIN
从“老三样”到“新新三样”:中国企业出海,进入技术叙事时代
from 楼兰出海观察
中国外贸新新三样:AI、机器人、创新药正崛起。2026上半年工业机器人出口同比上涨18.6%,创新药对外授权交易总额近1100亿美元。它们从卖产品转向输出技术、标准和产业生态,实现从有形货物到无形价值等三重能力跃迁,但也面临舆论暗礁。 快速收听 0:00 介绍本期话题,引出外贸新新三样概念 0:47 讲解外贸新新三样定义、数据及产业逻辑变化 2:28 讲解新新三样三条不同的出海路径 5:14 分析出海三重能力跃迁及面临的舆论暗礁 7:23 介绍楼兰出海的服务内容与价值 7:55 总结中国外贸升级及品牌出海的未来方向
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从“老三样”到“新新三样”:中国企业出海,进入技术叙事时代
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