Connecting with global audiences through content feat. Lee Densmer

Content marketing generates 6x higher conversion rates than other approaches to marketing.Content builds trust, drives awareness, and inspires customers to buy.90% of businesses do generate content.But what happens when you go global?Does your home market content work for that market?A resounding no.This discussion with marketing expert Lee Densmer addresses the benefits of content marketing, approaches for reaching new markets with content, and how you might get started.About Lee:Lee Densmer has 20 years of experience in the localization industry in different roles, such as solutions architect, product marketer, and content marketer. Most recently, she started a business, Globia Content Marketing, that provides services to LSPs around messaging and differentiation, content strategy, content planning, and content creation. She's a world traveler, speaks Spanish, and has lived or worked in 3 Latin American countries.About Nimdzi Live:There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email [email protected] or reach out to [email protected] so we can coordinate!