Connecting with your Audience through Live Streaming with Chris Strub

KEY TAKEAWAYS COVERED IN THE PODCASTSocial media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on.Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room.What matters the most is the value and excitement that we bring to the people you are connected with.Livestreaming gives you the best opportunity to be yourself and engage with your audience through conversation.Livestreaming is not just about the broadcaster, but the conversations you have with your audience who help shape the conversation as you go.Although social media gets a lot of negative press, there are so many positive elements that people forget. It’s about that personal, one to one conversations that are important to you and your business.Your social media following is not the be all and end all. It’s about the depth and complexity of the relationships you’re building with people.How many people think you are the reason they love the internet?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t be afraid to go live as when you’re live streaming it’s not about you and your business anymore, it’s all about your audience. Interact with them, have conversations and let them lead the stream.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Chris Strubb – 04:06Building relationships on social media – 07:09Being the best at what you do – 11:52Bringing value and excitement to the people you’re connected to – 13:1050 States in 100 Days - 15:01Live streaming, its’ not so scary! – 30:41One to one conversations on social media – 38:08Followings are not a binary thing – 49:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE50 States in 50 Days by Chris StrubbChris Strubb CoursesChris Strubb WebsiteTranscript Below  Hello there and thank you so much for joining me for episode 35 of the podcast. I am your host, Teresa Heath-Wareing. Really glad to have you here with me today, as I am always. It's so nice to think that you might be going about your day, or walking the dog, maybe getting ready in the morning, and you're listening to me talk, so thank you, I really do appreciate it.I normally ask this right at the end, and then I did some research the other week, and I stupidly, I don't know why I thought this, because actually this shouldn't surprise me in the slightest, but obviously you have a drop off throughout the podcast. Depending on the type of podcast it is, what it's about, some people don't listen all the way to the end. Which, like I said, if you asked me that about videos that are online, or anything where someone has to engage, I would say obviously that makes sense. For some reason I forgot that this might happen on the podcast.Normally at the end of the podcast I ask you so nicely if you would be willing to give me a five star review on iTunes, and not to forget to hit the subscribe button. Obviously there is a percentage of you that either when you hear the podcast wrapping up you kind of think, “Yeah, okay, we're done now.” Or people that just don't get to the end. I'm going to get it in early, and I'm going to ask you if there's any chance you wouldn't mind, I would be so very grateful if you could possibly give me a five star review as this obviously helps the exposure of my podcast. Also, if you hit the subscribe button, then you'll make sure you don't miss an episode. Anyway, sales pitch over. I apologise.Today I'm bringing you another interview, and I'm really excited about this interview, because actually I don't know about you, but often I find that social media gets a lot of bad press. Obviously there are a lot of concerning things that happen because of social media, or things that happen on social media that aren't great. I'm certainly not dismissing those things, it's just that actually in my world there are loads of really good examples of positive uses for social media. Not only for business in order to reach their customers and their audience, but also some really good messages that are out there. Today I'm going to be bringing you one of them.Today's interview is with the amazing Kris Straub, who has a fantastic story to share with you about how he used social media to promote the message of numerous charities all over the states, in his trip that was called 50 States in 100 Days. Back in the summer of 2015, Chris was only 29 years old, and he travelled solo, and without any funding I might add. No sponsorship deal to do this. He travelled all the corners of the country to promote stories of youth related nonprofits. He used social media and live streaming as a way in which he could convey that message.From that trip, he wrote a book and also has a film, which I was very honoured to be part of the first live screening in Nottingham a few weeks ago, when I met him for the first time physically meeting him, at MarketEd Live, where he was the keynote speaker. Chris now offers courses, he does keynote speaking, and it was an absolute pleasure to have him on the podcast. He's such a nice guy, and you know one of the best things? He's completely humble about what he did, and I still don't think he sees the impact that he had on all those charities, or the amazing story that he can now tell. I really hope you're going to enjoy this episode. He also gives some great tips and strategies away along the way. Introducing Chris Strubb Without further ado, here is the lovely Chris Strub.I am so pleased and excited to welcome the super lovely Chris Strub to the podcast this week. Welcome Chris.Hey. Good morning. Good morning. Glad to be here.I'm so glad to have you here. I said in the intro that although I've followed you for some time, we had only met just recently at MarketEd Live, where you were keynote speaker, and you are such a lovely guy. I love to talk, and I love spending time with you, and it was a great event, and your first time in the UK.Oh it was fantastic. It was such a joy to be over there. I'm so grateful to Paul and the team for bringing me in. I had an unbelievable time, and I'm glad to hear that the talk went well. We screened the film too, which was great. It was a really, really exciting week all around. I had a fantastic time, and it was such a great first impression of the UK for sure.Oh good. I'm so glad, because I think we joked while you were that you were saying how friendly everybody was, and I said that I actually thought, I'm going to get shot down now by all people in the UK, but I actually thought that when I go to the states, the people in the states are super friendly. It was lovely that you felt that we were all super friendly too.Yeah. You know, I think you and I talked about that a little bit actually when I was over there, which is it all depends on where you go and what your experience is. Like the states, and I could talk to you about the states all day, it all depends on where exactly you are, what communities you're diving into. Again, I was exposed to, over in Nottingham, the very best of what the UK had to offer. Like I'm surrounded by you, and Lucy, and Paul and all these wonderful, wonderful people, both in the contemporary, in the hotel. Downtown Nottingham was gorgeous. I was put in a great position.It sounds, in our conversations as well, when you come over to the states, you mentioned you're coming back to California in a week or two, you're putting yourself in a great position as well, and surrounding yourself with some really smart, and lovely, and compassionate people. It's lucky, but it's luck by design. We're both getting better at putting ourselves in these advantageous positions.Yeah. I totally agree, and in fact we've just said that one of the things that I like to do, even though obviously we are huge advocates of social media, actually there is still a huge part of me that likes to get physically in front of someone, because that is when you can make some real connections I find. I know it's a long way, but sometimes these trips are really worth doing.Yeah. I think that's why we connect so closely Teresa. I mean, my company is called I Am Here LLC. Yeah, literally. I've spent much of this year and last year travelling around my country, and now of course over to the UK, with that exact same goal in mind, to get in front of people. Building relationships on social media Social media really gives us the opportunity to do our homework in advance, to research a little bit. To start building those relationships before that meeting, so that when you do encounter that person for the first time, you have a bit of background.Boy, that sounds a little creepy when you kind of put it that way, but from a professional standpoint this is what we do as marketers, and as networkers, and relationship builders, we want to make sure we have those right people on our radar so that when we do have those encounters we're able to hit the ground running with that conversation, and be able to pick up with exactly what we're looking to accomplish in that conversation.Absolutely. Actually that is such a perfect way of putting it, because the fact is you do start building those...