Connor Massimo - Pulse Physiotherapy | FlowCast #56

Connor Massimo is one of the co-owners of Pulse Physiotherapy in Peterborough. Pulse is known for its stellar reputation locally as well as globally through their Instagram and now TikTok profiles which combined have over 120,000 followers and tens of millions of views. On this episode we talk moving business online during the global pandemic, opportunities for business both now and after this is over, and finding balance and wellness despite these trying times. *This Stay Home conversation was a little bit on the rough side as we faced some technical difficulties with recording to Zoom but I tried to clean up the audio as best as I could* 3:00 - Welcome Connor Massimo to the show 3:45 - Moving businesses online 4:30 - Starting the business journey 6:20 - How Connor got into physiotherapy 8:45 - Passing five years in business and gaining traction as a startup 9:30 - Business mentors and coaches 10:30 - Growing the business 12:30 - Making the transition online with virtual physio 16:00 - Not as broken as you think you are. 17:30 - Growing the business on Instagram 19:45 - The challenge with coaching technical movements online 21:00 - Getting the clients to do things for themselves in a self-sufficient way 23:00 - Staying curious about how you move 26:00 - Staying healthy and avoiding the burden on the hospitals 27:30 - Shout out to Neil Morton about TikTok 31:30 - For You Page on TikTok 32:30 - The algorithms and just making content you think will be helpful 33:45 - Developing the mindset of giving away the best content for free 35:00 - Balancing family life and staying grounded 38:15 - Having fun with the kids and not getting negative 38:30 - Connor's meditation practice 39:30 - Digital minimalism when working from home and with an active social media page 42:00 - Setting boundaries for phone time 43:30 - ELDOA classes 46:15 - Connor's flow 49:45 - Long-term solutions 50:30 - Connor's practical advice right now ### Resources Follow Pulse Physiotherapy online: [https://www.pulsephysiotherapy.ca](https://www.pulsephysiotherapy.ca/) - for virtual physio consultations Instagram and TikTok - @pulsephysioptbo This episode was brought to you by the new online course platform, Flow Academy. Sign up for a free wellness challenge week on staying healthy, happy, and stress-free at home. This course has been specifically designed to help you stay well during the global pandemic. You can get started right away at [flowacademy.ca](http://flowacademy.ca) Subscribe to the FlowCast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-flowcast/id1456647259 Spotify: https://open.spotify.com/show/7aLgfpdYSHi0PaLwv9yq6D?si=H0BGWz9tTcyzc6VFh2MBUQ Instagram: https://www.instagram.com/flowspaon/ Facebook: https://www.facebook.com/FlowSpaON/ Twitter: https://twitter.com/flowspaon The FlowCast is brought to you by Flow Spa. Flow Spa is Peterborough’s float therapy and sports recovery centre, dedicated to providing the ultimate relaxation experience. Whether you need physical relief from pain or a deep state of mental relaxation and calm or the best methods of recovery from athletic training, Flow Spa is where you can Find Your Flow.