Conor Jaafari: my childhood bear inspired a global brand now loved by Molly Mae & The Kardashians

Follow Conor:▶︎ LinkedIn - https://www.linkedin.com/in/conor-jaafari-461b492b/?originalSubdomain=uk▶︎ Web - https://cozycrewclub.com/Chapters:00:00 Introduction00:34 Connor's Journey: From Marketing to Cozy Crew Club02:01 Marketing Strategies and Growth During COVID03:18 The Importance of Paid Ads and Marketing Knowledge07:36 Building a Community and Influencer Marketing23:29 Challenges and Lessons in Scaling the Business31:20 Scaling and Internationalization34:06 Running a Lean Team41:46 Retail Strategies and Expansion Goals47:45 Celebrity Endorsements and Market Expansion52:57 Design Process and Trends54:22 ConclusionWatch the podcast on:▶︎ YouTubeFollow Elle-Sera for more:▶︎ Facebook▶︎ Instagram▶︎ LinkedInAbout Elle-Sera:Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now.  Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them.  Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.Produced by Liverpool Podcast Studios▶︎ Web▶︎ Instagram...