Consistency, authenticity, and AI: How to turn marketing into leads

In this episode of the REB podcast, host Liam Garman speaks with Robbo Roper, the Aussie Mortgage Guy and founder of Trusted Finance, about digital marketing in real estate and finance. Robbo, who has nearly half a million followers on Instagram, shares advice to agents who are looking to cut through online, emphasising the importance of building a personal brand and creating authentic, educational content to establish trust with potential clients. Robbo will be appearing at the upcoming REB Innovation Summit. You can find out more about how you can take your social media to the next level here. He shares his journey of posting content daily from scratch in 2021, learning through trial and error to discover what resonated with his audience. Consistency and authenticity, he notes, are more important than chasing vanity metrics, such as follower counts or flashy videos. His approach has generated over 50,000 home buyer leads and $1.2 billion in settled mortgages organically, with a social media following exceeding 1.6 million. The conversation also explores the growing role of AI in content creation, with Robbo encouraging agents to leverage technology while maintaining a personal touch. Overall, Robbo highlights that staying consistent and embracing new tools are key strategies for success in a competitive real estate market. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.