CONSISTENCY, CONSITENCY, CONSITENCY - THE SOCIAL MEDIA PODCAST

WE CAN ALL FIND TIME TO DO MORE How consistent are you with your content? One of the major issues for most brands and businesses is they tend to post once a month on instagram, or even now and again on Facebook, and ALL their messages are scattergun, not connected and end up muddying the water for their brand message and for the audience consuming them. So how do you battle this? When you put out brand new content, it’s hard enough putting out your own message without knowing your content is getting lost in the throng of everyone else’s posts. Social media is a huge opportunity but how can you help yourself be seen. We’ve all heard about how long content lasts on different social media channels. 📝BLOGS 2 YEARS 📸PINTEREST 4 MONTHS 🎥YOUTUBE 20 DAYS 📉LINKEDIN 24 HOURS 📷INSTAGRAM 8 HOURS 💻FACEBOOK 5 HOURS 🎤TWITTER 18 MINUTES And these are constantly changing and reducing in life spans as the formats grow themselves. So, this raises the question, HOW CONSISTENT ARE YOU with your content. Without consistency, the chances are you content is getting lost in the throng, unless you’ve already got a huge dedicated audience, so you need to start thinking about posting more content. This is one of the most daunting things I speak to brands and businesses about, especially when I explain how much content I’m releasing on a daily basis, and I know I’m not doing enough. Now we can’t all have a team of creators behind us like people like @garyvee, @grantcardone etc. etc. however, we can all find the time to do more with our content and make more every single week. Start with writing a blog, and then build on that and re-purpose it every single week.