Consumer Behaviors and Customer Led Innovation with Jason Voiovich

In this episode we explore how pioneers of businesses such as GM and Sears shaped modern consumerism and how listening to your customers is paramount to innovation. Our guest, Mr. Jason Voiovich, is a fractional chief marketing officer with 25 years of experience leading product innovation and marketing and launching hundreds of new products. Additionally, Jason has written two books exploring the history of marketing, modern consumer behaviors, and the visionaries who created these new approaches.In this episode, hosts Michelle and Dasha discuss with Jason insights from his second book, "Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolution." Listeners will learn how understanding history will help entrepreneurs face challenges when innovating their products, why the lessons learned a century ago are still relevant today, how customer communication applies to B2B businesses, and what entrepreneurs can improve when self-evaluating their businesses. Please enjoy this engaging episode, and post in the comments what topics you want us to explore in future episodes. We adore feedback and interaction!Don't forget to subscribe to our channel, share us with a friend or colleague who would also find value, and look for information about joining an upcoming Office Hours soon.Produced By:Go Go GROW - B2B SMB Scale Up Coaching Podcast https://www.gogogrowshow.com [email protected] Dasha Tyshlek, Founder of StratCraft, Inc & Chief Strategy Officerhttps://www.strat-craft.com https://www.linkedin.com/in/dashatyshlekCo-Host Michelle Page, Founder of SalesChasers LLC & Revenue Growth & Business Development Leaderhttps://saleschasers.com https://www.linkedin.com/in/michelleconklepageResources Mentioned:Jason’s Bio:https://jasontvoiovich.com/bio/Marketer in Chief: How Each President Sold the American Ideahttps://jasontvoiovich.com/marketer-in-chief/Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolutionhttps://jasontvoiovich.com/booze-babe-and-the-little-black-dress/Voyageur University Independent Career Community:https://voyageuru.com/Go Go GROW Office Hours: https://www.linkedin.com/events/gogogrowofficehours-scaleupwith7171579554224926720/comments/