Consumer Data Privacy

In exchange for free services such as Google, Facebook, Twitter, and much much more, we give up privacy to use said services with no barrier. As consumers we love that, but it sparks concerns about how much is too much. What types of information do you consider too much and how aware are we of our own ability to protect ourselves and our data in the age of CCPA and GDPR, because literally no one reads those pop ups so how can we justify tech companies knowing so much about our lives? We can either make anti trust laws or accept that we have no privacy anymore with everyone walking around with microphones and cameras potentially recording us at all times.