CONSUMER-MINDED SUSTAINABILITY STRATEGY – P&G

Faiza Lahlou, VP Europe Citizenship & Communication at Proctor & Gamble (P&G), discusses P&G’s new sustainablility strategy, with a strong emphasis on consumer and brands, and how through consumer engagement the company can reduce its overall footprint. P&G’s new initiative will enable 100% of P&G’s leadership brands to inspire responsible consumption. Faiza discusses the ’50 Liter Home’ initiative – which will enable end users to cut back on water usage at home in a world where water scarcity is a major concern.