CONSUMER-MINDED SUSTAINABILITY STRATEGY – P&G

What this episode covers

Faiza Lahlou, VP Europe Citizenship & Communication at Proctor & Gamble (P&G), discusses P&G’s new sustainablility strategy, with a strong emphasis on consumer and brands, and how through consumer engagement the company can reduce its overall footprint. P&G’s new initiative will enable 100% of P&G’s leadership brands to inspire responsible consumption. Faiza discusses the ’50 Liter Home’ initiative – which will enable end users to cut back on water usage at home in a world where water scarcity is a major concern.

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Frequently Asked Questions

How long is this episode of פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel?

This episode is 23 minutes long.

When was this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode published?

This episode was published on December 13, 2020.

What is this episode about?

Faiza Lahlou, VP Europe Citizenship & Communication at Proctor & Gamble (P&G), discusses P&G’s new sustainablility strategy, with a strong emphasis on consumer and brands, and how through consumer engagement the company can reduce its overall...

Can I download this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode?

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