Consumers are ready to say ‘yes’ to ingredients again – if brands give them a reason

from FoodNavigator-USA Podcast · host William Reed Ltd

New insights from Cargill reveal a shift from fear-based food decisions to a more intentional, benefits-driven mindset that is reshaping how consumers consider health, indulgence and value when buying food and beverages

Episode metadata supplied by the publisher feed · Published Jan 5, 2026

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Consumers are ready to say ‘yes’ to ingredients again – if brands give them a reason

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