Consumo y poder político en el mundo neoliberal

Dr. René Barguez: Publicita Primer segmento: • El asunto de Goya pica y se extiende • El uso de la "persona oficial" para endosar a Goya • El respaldo del CEO de Goya a la figura de Trump se da en medio de la firma de una medida que pudiera beneficiar la compañía • Siendo una compañía "no pública", las posturas del CEO son las posturas de la corporación Segundo segmento: • Breve historia de GOYA • ¿Funcionan los "boycot"? • La marca es una percepción abstracta • Hay "boycot" y hay "buycot", que no es lo mismo • En un escenario normal, el política debe ser invisible para Goya Minutos en la historia: Rafaelito Cancel Miranda Tercer segmento: • ¿Cuán manejable es esta crisis para Goya? • Papa Johns lo resolvió cambiando al CEO cosa que no ha hecho GOYA Segmento final: • ¿El boicot tiene un afecto realmente? • ¿Cómo es más efectivo, dejar de comprar o dañar la imagen? • Si fuera una "empresa abierta" el boycot sería más fácil • El impacto se puede sentir aun cuando se compre otras marcas ligadas a la matriz • Consumir es una acción política

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This episode was published on July 21, 2020.

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