Content Curation and Account-Based Marketing
from The B2B Mix Show Hosted by Stacy Jackson
In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM). Scott shares his insights and tips on: using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts leveraging curated content in social media to attract and engage with your target accounts how to incorporate curated content into an account-based microsite, blog, or newsletter what tools to consider for ABM-related content efforts and more Also, don't miss Scott's answer to his just-for-fun question. It involves a protective mother giraffe! Connect with Scott online: https://twitter.com/scottarogerson https://www.linkedin.com/in/scottarogerson/ upcontent.com __ About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn
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