PODCAST · business
The B2B Mix Show
by Stacy Jackson | Alanna Jackson
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
Episodes
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Taking ABM to the Next Level
Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next...
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Building Stronger Relationships to Improve Your Performance
Do you struggle creating meaningful connections with fellow leaders? You’re not alone. Many executives find it difficult to make real connections in todays business world. Many turn to online groups to try and forge connections and seek advice; however, many groups fall short of creating an...
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Advice for Planning a Successful Virtual Conference
Have you considered hosting a virtual conference but are unsure where to start? Well, this episode is for you! We sat down with Ollie Whitfield, Demand Gen Team Lead (formerly Growth Marketing Manager) at VanillaSoft, to talk about how the VanillaSoft-Autoklose team pulled off its Growth Month...
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How to Attribute Content to Revenue
Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata, is the expert you need to connect with. In this episode, Steffen joins us to discuss: the importance of building a...
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Rebrand, Refresh, Redesign
We're super excited to share this episode where we talk with brand strategist and designer Danielle Devening-Limon. She helped us transition from "Jackson Marketing" to "The B2B Mix." Danielle talks with us about the process she takes with a typical client when it comes to a brand refresh (or…
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Improving Your LinkedIn Game in 2022
On this episode of The B2B Mix Show, Stacy and Alanna talk with Vedran Rasic, Founder & CEO of LeadDelta, about ways people can improve their LinkedIn game in 2022. Ved (that's what we call him 🙂) shares: Some background on LeadDelta How LeadDelta is different than a premium LinkedIn…
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My Favorite Martech
What do you do when your podcast guests keep having to reschedule due to the latest COVID variant blasting through? You talk about one of your favorite topics instead! This week Stacy and Alanna fill the silence with some chat about their favorite martech tools, including: SocialBee UpContent (If...
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Be Brave: Getting Started with ABM
Let's face it: ABM requires a bit of a mindset change, and it can be tough to conquer if you try to eat the elephant in one sitting. That's why we've kicked off our new season with two experts on the subject! In this episode, we welcome Brenna Zenaty and Shea Castle from Terminus to discuss how...
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How Did B2B Companies Deal With The Loss of Trade Shows?
In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic. SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due…
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Advice for Finding Your Next Sales & Marketing Job
We know it. You know it. 2020 has kind of sucked for a lot of people. Maybe you or a friend have experienced a job loss or feel a sense of job insecurity this year, so we decided to invite a career search expert to the show. Our guest for this episode is Jacob Warwick, CEO of Discover Podium, an...
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Content Curation and Account-Based Marketing
In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM). Scott shares his insights and tips on: using curation tools to listen for actionable content...
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Email Copywriting Insights & Tips with Kelly Forst of Aweber
Marketers, do you ever wonder if there's a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you. In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber,...
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Executive Coaching for CMOs
If you're a CMO or someone who has the C-Suite as part of your career path goals, we've got an episode for you. We spoke with Julie Zadow, CMO in Residence for Demand Spring, on the topic of executive coaching for CMOs. Julie breaks down how CMOs can benefit from an executive coaching…
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Building and Maintaining Relationships with Freelancers
For some companies, it's hard to get everything done in a business without a little outside help. Freelancers can be a great addition to your team for those extra resources needed to get the job done. We spoke to George Papadeas from The HOTH, a white label SEO service built specifically for...
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Using Podcast Guesting to Scale Your Business
Entrepreneurs, executives, and marketers -- are you using podcast guesting as a strategy to build your personal or company brand? If not, you're missing out. We spoke with Jessica Rhodes, founder of Interview Connections, to bring expert advice to those of you who are interested in starting a...
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Social Media in the C-Suite
Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you. In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and FunnelAmplified. He’s a serial…
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Employee Engagement through Adversity
In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this uncertainty, employee engagement can…
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A Conversation about Crisis Marketing
Jeremy Miller of Sticky Branding joins us to talk about crisis marketing during the COVID-19 pandemic. Jeremy has three critical questions business owners and marketers should be asking themselves. We cover these questions and more during our conversation. Want to connect with Jeremy online?…
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Your Way to a Successful Blogging Strategy
In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in this episode should be useful…
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Managing a Team That's Suddenly Working from Home
Life, both personal and professional, has changed quite a bit in just a week or two, hasn't it? Suddenly, many of us are working from home right now to help "flatten the curve" of coronavirus cases. If this is your first time managing a remote team, then maybe you need a few tips to make things…
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How Do You Find a "Brand New Name"?
Listeners, did you know we're facing a naming drought? It's true! Thinking up terrific ideas for your next branding project is the fun part. Finding an idea that hasn't been taken yet . . . well, that's the not so fun part. This challenge, among other branding issues, is why we're welcoming…
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Infographic Marketing Tips & Tricks
Interested in infographic marketing but you're just not a graphic designer? No problem when you use a platform like Visme! This week on the show, we chat with Payman Taei, founder of Visme, about infographic marketing tips and tricks. Payman also shares how a solution like Visme can help...
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Loyalty Program Marketing in the Digital Era
Who doesn't want to keep their loyal customers? After all, it's cheaper to retain business than it is to close earn new customers. That's why this week, we're talking about loyalty program marketing with Sean Duclaux, Vice President of Product Management and Marketing for iSeatz, a loyalty tech...
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Empowering Women in the Workplace
We've come a long way when it comes to empowering women in the workplace, but there's still room for improvement. Our guest for this episode has some insight to share with women and men on this topic. We’re joined by a major supporter of #WomenInSales Carole Mahoney. Carole is the founder and…
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The Role of PR in Marketing
What's the role of public relations in modern B2B marketing? Our guest for this episode is here to answer that question. We're joined by seasoned PR professional Elizabeth Fairleigh. Elizabeth is the founder of thE Connection, an Atlanta-based PR firm specializing in thought leadership…
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Introverts in Sales
Introverts... sometimes they get a bad rap, especially when it comes to perceptions about their fitness for sales or leadership roles. Well, in this episode, we bust those myths with guest David Kreiger. David Kreiger is the founder and president of SalesRoads, a business-to-business appointment...
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Employee Engagement Matters
We're finally back for season two of The B2B Mix Show! YAY. You may be wondering why a sales and marketing podcast is kicking off its season with a topic that seems so heavily HR/management related. Well, we want to get down to the foundational issues to start the season, and employees can make…
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Lessons Learned in Podcasting
This week on The B2B Mix Show, we speak with Bernie Borges the CMO at Vengreso about lessons learned in podcasting. Bernie is also the host of the Modern Marketing Engine podcast. He's a seasoned podcaster with over 250 episodes under his belt. During our conversation, we touch on the following:...
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How to Use the Media to Build Your Reputation--for Free
This week on The B2B Mix Show, we speak with Brian Barquilla the Content Director at Build My Reputation about how to use different media channels to build your reputation for free. During our conversation, Brian touches on the following: How B2B companies can leverage the demand TV producers and...
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Why the Role of the CMO is Evolving to Chief Experience Officer
This week on The B2B Mix Show, we speak with Dawn Colossi of FocusVision about how the role of the CMO is evolving to Chief Experience Officer. During our conversation, Dawn touches on the following: Understanding what customer experience entails How CX impacts both the organization and the role…
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The Role of Personal Brands and Your Company's Social Media
This week on The B2B Mix Show, we speak with Mike Orr of Grapevine6 about the role of personal brands and your company's social media. If you have customer-facing employees on social media they are representing themselves and your brand. So, it's critical to offer them help and guidance to…
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The Impact of Marketing Automation and Salesforce Automation on CRM
This week on The B2B Mix Show, we speak with Pete Gillett of Zuant about the impact of marketing automation and salesforce automation on CRM. If you deal with or depend on one or all of these systems, you don’t want to miss this episode. During our conversation, Pete touches on the following...
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Do You Have a Marketing Problem or a Sales Problem?
Are you frustrated with your sales & marketing results? Is it a marketing problem, a sales problem, or a little bit of both? On today's episode, sales expert Brian Williams, Founder & CEO of Perspectivity, helps us break down ways that leaders can identify where challenges lie and ways to address...
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Video Marketing at Trade Shows and Conferences
On this episode, we're talking about using video marketing at conferences and trade shows with guest Ruben Dua, founder of Dubb. Ruben shares how he and the Dubb crew shot almost 100 social promo videos for attendees of HubSpot's NBOUND19. Listen in and hear Ruben talk about: how the Dubb team…
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How to Incorporate Video Throughout the Sales Cycle
Have you considered using video as part of your B2B sales strategy? Now is the time to start incorporating video into your sales outreach efforts. Buyers want a more humanized approach when being sold to and video is a great way to do that in today's digital world. In this episode of The B2B Mix...
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INBOUND 2019 Recap from a HubSpot Insider's Viewpoint
On this episode of The B2B Marketing Mix, we talk with HubSpot's Channel Consultant, Alex Desnoyers. We recap some things from INBOUND 2019 and he gives us an inside look at what channel consultants do while at INBOUND and insights from his perspective about the conference. He shares: What a...
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Collaborative Marketing: Building Quality Partnerships Online
This week on The B2B Mix Show we're joined by Steve Thode, founder of Klusster.com. Steve speaks with me and Alanna about the importance of working with complementary brands online to grow your small business' digital footprint and improve your marketing reach through collaboration. Steve touches...
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B2B Marketing on Social Media + Startup Talk
Has your B2B brand set up champions within the company to be ambassadors for your brand on social media? Now is the time for B2B brand executives to establish an online presence to be seen and heard. In this episode of The B2B Mix Show, we have Scott Berty, Head of Sales for Trufan, join us to…
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The Incredible Power of Podcast Content Marketing
B2B marketers, have you considered adding podcasting to your content marketing efforts? Then you've got to listen to this episode of The B2B Mix Show. This week our guest is a podcast pro, Carey Green of Podcast Fast Track and Narrativly with the information and tips you need to know. Carey…
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Scheduling Snafu Episode -- AKA, The Flashback Episode
Due to some scheduling snafus, we ended up being guestless on this episode. However, we pulled together some insights from all of our guests so far to share on this episode. Don’t worry, it’s not just clips from previous episodes. We talk through key takeaway topics and share some highlights from...
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B2B Marketing in 2025
This week on The B2B Mix Show, we welcome Mark Emond, founder & president of Demand Spring, a revenue marketing agency. Mark joins us to talk about the future of B2B Marketing by 2025. During our discussion, Mark covers: What the B2B marketing org structure will look like by 2025 How the B2B…
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The State of Digital Selling on LinkedIn with Kurt Shaver of Vengreso
On this episode of The B2B Mix Show, we talk with Kurt Shaver of Vengreso about the company's report, The State of Digital Selling with LinkedIn 2019. During our conversation, Kurt shares: the distinction between digital selling and social selling Vengreso's findings regarding the correlation...
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Facebook Messenger Marketing for B2B -- Special Guest, Larry Kim
In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey. Larry talks to us about : How Facebook is changing in ways that...
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How Marketers Can Get More In Tune with Sales Reps
In this episode, CEO Jack Kosakowski of The Creation Agency gives marketers insights and tips on how to think more like a salesperson and to uncover what your sales team really needs from the marketing department. Jack covers: The similarities between prospecting and lead generation How the…
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Analyst Relations for Small & Midsized Tech Firms
This episode is for all you small-to-midsized tech firms out there. You'd love to get in front of some analysts, but maybe you don't know how. Or you think you're way too small or too niche for analysts to care about your business. Wrong, friends! Our special guest, Nicole Baker, is an…
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How to Work with a Freelance Writer
This week our friend, Meaghan Alvarado, joins us on The B2B Mix Show to talk about her experiences with freelance writing and how clients can work with a freelancer to the get the most of out of the relationship. Meaghan shares: How she got involved in freelancing (psst -- it started as a side...
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How to Create a Killer Email Sequence That Converts
Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose. Listen in to hear Shawn discuss . . . The difference between a marketing email nurture campaign and a sales email sequence...
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Content Curation's Role in Marketing, Sales, and Beyond
You've heard of content curation, but maybe you're still not 100% sure why it's something you need to make part of your content marketing strategy. After all, you're focusing on other people's content, right? Maybe you've been attempting to curate, but haven't seen results? On this episode,...
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The Power of Print in a Digital B2B World
B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing? Don't take our word for it. Listen in to this episode as our guests share their success story regarding the power of print in a digital B2B world. In...
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Every B2B Brand Needs a Face
Ever wonder why some B2B brands seem to be everywhere -- people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these brands have discovered the incredible value of putting a face (or faces) to their...
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ABOUT THIS SHOW
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
HOSTED BY
Stacy Jackson | Alanna Jackson
CATEGORIES
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Frequently Asked Questions
How many episodes does The B2B Mix Show have?
The B2B Mix Show currently has 62 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The B2B Mix Show about?
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
How often does The B2B Mix Show release new episodes?
The B2B Mix Show has 62 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The B2B Mix Show?
You can listen to The B2B Mix Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The B2B Mix Show?
The B2B Mix Show is created and hosted by Stacy Jackson | Alanna Jackson.
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