EPISODE · Apr 27, 2025 · 35 MIN
Content Distribution x Marketing Analytics, with Dave Behar
from Marketing x Analytics · host Alexander Sofronas
On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital and OTT platforms, their content creation processes, and the significant role of brand partnerships. Dave also shares insights on a major trademark dispute and mentions Ion's varied revenue streams, such as advertising, e-commerce, and licensing. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
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Content Distribution x Marketing Analytics, with Dave Behar
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