Content Is King E-A-T Formula
from Constantech Hosted by John Daddow
For a number of years now, Google has said that content is king. Google has a formula for the content, they call it their E-A-T formula. It's an acronym for Expertise, Authority, Trust. If your content exhibits expertise and authority, and you get interaction with that content which exhibits trust, that's exactly what Google is looking for, to rank you in Google search.
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