Content Is Not King and I Will Openly Argue With Anyone Who Says It Is (Digital Marketing Myths)

Andrew Miles Davis answers 11 randomly generated questions covering his working habits, honest marketing opinions, and the AI outputs that have genuinely stopped him in his tracks over the years. He makes a direct case against the content is king myth, arguing that in a digital world where distribution determines visibility, great content without promotion is just a hobby, and explains why he will openly challenge anyone who repeats the saying without qualification. He also talks through vibe coding as the AI use case he finds most practically useful right now, the role AI has played in managing his RSI, and the random skill of near-perfect music lyric recall that occasionally comes in useful during training sessions. Subscribe to In AI Nutshell for a daily ten-minute episode covering AI, marketing, and the unfiltered opinions that come from 25 years in the industry.