Content Marketing 101

In this episode of 'Besties Bubbles and Biz,' Mel and Audrey share actionable marketing tips for small business owners. They discuss the importance of social media and email marketing strategies, including planning content, utilising user-generated content, and engaging with followers - highlighting practical steps to create effective posts, leverage various social media platforms, and implement email marketing campaigns. Whether you’re a small cafe or a retailer, these actionable steps will help you grow your business.00:38 The Power of Social Media for Small Businesses (02:45) Creating Effective Social Media Strategies (06:31) Engaging with Your Audience (10:28) Planning and Executing Marketing Campaigns (15:15) The Importance of Consistency and Quality (18:08) Utilizing Reels and Stories (19:04) Understanding Your Social Media Metrics (19:18) Integrating Platforms for Seamless Posting (19:40) The Power of Video Content (19:58) Overcoming Camera Shyness (20:41) Effective Call to Actions (21:13) Creating Engaging Reels (22:41) Leveraging User-Generated Content (23:51) The Importance of Email Marketing (27:13) Utilising Tools and Resources (31:08) Planning and Content Strategy Thanks for listening. Follow us on Instagram For more information on Davies St. Food Co. or to get yourself some delicious gluten-free chow, head to - daviesstfoodco.com.au Or to boost your hospitality business with effective sales, marketing strategies, coaching, and leveraging powerful networks head-to- - www.innspire.au