Content Marketing Made Simple

Hey everyone, Im back! You might hear some basketball and school noise in the background of todays episode, but I couldn't wait any longer to get this message out. Ive been away for a few days migrating everything to my new device, a massive 8-inch "phablet." My wife and kids think its hilarious that Im holding a tablet to my face to make calls, but honestly, with my eyesight changing as I get older, its exactly what I needed to see clearly!Im recording this right now directly into that device to prove a point: you do not need the perfect camera, the expensive microphone, or the latest high-end phone to start your content marketing journey. Over the last seven years and more than 1,500 podcast episodes, I have used every kind of device imaginable from old-school Nokias to iPhones and Samsungs.Stop overthinking it. If you want to grow your business and attract paid speaking or consulting gigs, just start with what is currently in your pocket. Your audience doesn't care about your fancy gear; they care about your message. The most important thing is your content calendar, knowing who you are talking to and what questions they have.Time is your greatest asset, and you are wasting it by waiting for the "perfect" setup. Whether its a podcast, a LinkedIn post, or a YouTube video, just begin. If you've been waiting for a sign to take the leap, this is it. Get up and get going!