Content Marketing Strategy

Creating content is actually not a difficult thing. How many people upload different types of content on internet and have different success rates. From highly produced videos to simple memes, and which are the ones that end up with more views or likes? It is not a secret that now a days even the less produced or thought content is the one that might actually get better results. So, is there an actual real game plan or the perfect content marketing strategy? Certainly, Internet has shown us that there is no perfect path to follow that will ensure results. Lets take as example the Godzilla and Kong Meme in Spain, where Burger King and McDonalds where added, and then KFC made its adapted version, adding a dog with a bat. Can you call that design? Probably not. Can you call it smart and result giving? Definitive! Are images like that one inside their content marketing plan? Probably not. But businesses have to react quick. People who search on social media and on internet want fresh and relevant content. If companies are not creating up to date content and that is relatable to the current narrative, for sure companies might be swimming against the stream. So what could be one of the best content marketing strategies out there to follow? Just Try! For me, there is no actually right or wrong, until you try. The audience is the one deciding. And if you are spending up time, just planning and trying to figure out what could be the best of A or B before executing, then you are wasting time. A-B Testing is for that, for trying. That is why Content Marketing is a cycle. Listen, decide on themes, decide on topics, create, promote, measure, evaluate and re-purpose. Practice makes the master. And as you keep working and as you keep observing what is giving results and what is not, you will be tuning up your content marketing. So what is the strategy that I prefer. I prefer to aim for evergreen content and for the “symptoms” of the solution. If you want to aim for content that also aims for low volume keywords, your blog posts would be just there, sitting down in the lonely spot of the internet. I try to understand the customer journey, what are the “symptoms” that they are trying to “heal”. I am trying to be their “doctor”. Some people don’t know there might be a better way of doing things, so they just search for what they know or what they are trying to solve. With a recent article that I created with the team, I am aiming to promote an ERP system. I compared the keyword search volume of ERP with the term Inventory Control in Excel, and the second had more search volume. Why? As simple as, people are trying to solve their inventory problem, they are trying to fix their “symptom”. They might not know there are actually Software that could help them with not just Inventory, but also with Payroll, Sales, Expenses, Invoices, etc. Therefore a combination of Evergreen Content with “Symptoms” is that one that I prefer to aim for. I Aim for Engagement. Remember that Facebook, Instagram, Linkedin, Tik Tok are businesses. And their business is to keep people on their platform, not sending them out to your platform. To learn more about visit: Content Marketing Strategy