Content Marketing That Works

Why aren't your customers choosing you? Unraveling the magic of marketing starts with understanding human behavior. Each decision we make is a revealing dance of emotions, experiences, and influences. ​ ​ In this week's episode, Purna Virji, Principle Consultant at LinkedIn and author of the new book High-Impact Content Marketing, shared her thoughts on engaging your audience through content. With the proper understanding, marketers can choreograph this dance, turning potential customers into brand loyalists. Here are a few insights I gained from our discussion: ​ What I learned in this episode was that many of the things that make content marketing work have been discovered for hundreds of years. It's about getting back to the basics of human behavior and adult learning. ​ ​ AI kind of sucks right now for many content marketing tasks but this is the worst it will ever be. Start investing in it now and down the road the payoff could be big. ​ ​ The Power of Surprise: We all know surprise and delight. But you can also have delight and disgust. Make sure you are doing the latter and not the former!