Content marketing with Michael Oliver

Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular? Joining James this week is Michael Oliver, Global Marketing Director at MKB Search.Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing. #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Michael: https://www.linkedin.com/in/thisismjo/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠