Content Marketing x Analytics, with Sid Khaitan
from Marketing x Analytics Hosted by Alexander Sofronas
In this episode I sit down with Sid Khaitan, Director of Content Strategy at Intouch Group. We discuss the value of writing for different stages in the customer funnel, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. Follow 'Marketing x Analytics' for more episodes! Twitter | LinkedIn | Email the Host All views are our own.
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What this episode covers
In this episode I sit down with Sid Khaitan, Director of Content Strategy at Intouch Group. We discuss the value of writing in marketing, how to get better at writing, and using pathos, ethos, and logos in your content to connect better with customers.
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