Content Repurposing Without Copy and Pasting - Teacher: Masooma Memon

Untitled project from SquadCast === Hello, and welcome to the useful content podcast. And today we have a new teacher in our useful content classroom. Masuma Memon. Hi Masuma. Hi, thank you for having me. good to have you on. Um, I know that, Lee, Lee Densma had recommended that we talk because she&#39;s very much a fan of your content. And when I went to check you out, I also became a fan of your content. So I&#39;ve been listening to you. And following your content on LinkedIn for the, I think like as a couple of months now, and you know, it&#39;s been, it&#39;s been very, very good. So I&#39;m happy to have you come and share what you do with the people. So could you please tell the people what you do and how you help your clients make useful content, Sure. So, uh, I&#39;m a content marketer for B2B SaaS mostly. Sometimes it&#39;s B2B SaaS, but it&#39;s mostly in the SaaS space and mostly in the B2B space. I help names like vimeo, Hotjar, Shopify, and Calendly create, that is write, repurpose, and re fresh content. It&#39;s usually along those lines. Besides that, I also offer some content consultation and, um, help with content strategy for B2B companies. right? So you mainly focus on the writing part of it. and that is what you help people with. Yeah. Yeah. With writing and advising mostly. So I know that, um, when it comes to writing, it&#39;s very nuanced, especially in the area of SAS. in your experience being a writer for SAS, what has been the most challenging thing in translating products into something people can understand? For a lot of the teams, I&#39;m lucky to work with teams who are very well educated on this, but there are some teams that need to be, you know, I have to work on opening them up in sharing more product info with me. So that they&#39;re, you know, not posting or I am not writing, um, uh, you know, generic sort of content for them. So getting them on board with the idea of creating product led content while making sure we are not all sounding salesy, because the thing with a lot of people is that they know their product value well. So they might not be able to translate it well in the content, or they might just be overloading it with feature explanations or tutorials, product tutorials, which can be, which can come across as salesy and ruin the entire goal of the content. And I know product led content is a bit of a misnomer when you say product led content, you really mean there is an acute focus on the customer. Yes,&nbsp; despite it being called product led content, the focus is still on the customer or the target reader, because at the end of the day, we want to focus on helping solve their problem rather than featuring our product. So when you take it off that mindset, you realize that you are still talking about your product, but your focus is on the reader. So you are mainly helping them. And then one of the solutions that helps solve that problem is your product. So the product comes after the reader, not the other way around. Okay, great. Wonderful. So today we&#39;re going to talk about how we actually repurpose content and the, the way in which you can take one form of the content and turn it into something else. And you, and you said you believe that, uh, content repurposing should not just be copy. and paste. Could you please tell me why you believe that, that, that content repurposing should not be copy and paste? Well, that&#39;s mainly because, you know, um, the important thing is you have to adopt your content&#39;s voice based on the publishing channel. So if I were writing a newsletter, my voice as a writer and anybody else&#39;s is different compared to what their voice is on LinkedIn. or on Instagram. So each platform has a unique voice that their users have come to accept in their heads, right? <...