Content Syndication: Driving Targeted Leads Across the Web.

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories.  For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform. I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories