PODCAST · business
Did It Work?
by Paul Mosenson
Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement
Episodes
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A Tour of Profit Solutions from NuSpark Profit
Join me, Paul Mosenson, as I introduce 11 Profit Marketplaces on NuSparkProfit.com. With over 60 solutions, we have you covered to grow your business. Expense Reduction, Lead and Sales Growth, Margin and Operations, Retention, and much more. This is an audio of a webinar from Feb 16 with…
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GEO: The New Frontier of Brand Visibility in the AI Era
On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics, for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like…
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A Discussion on Content Writing; Balancing AI and Human Content Management for Better Results
In this insightful podcast episode with Rachel Levy Sarfin, we explored the evolving role of AI in content creation and how it can be strategically integrated with human oversight to produce compelling, authentic messaging. Rachel, a seasoned B2B tech content writer with a deep interest in AI,...
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Introducing the Narrow Top Sales Funnel, and How Sales Can Close More Deals
Welcome to today's episode, where I sit down with Dennis Roman, the founder of ROMANS NUMBERS™ LLC, to explore innovative strategies for driving sales through financial reporting and analysis. Dennis shares his expertise on how businesses can broaden their revenue potential by equipping sales and...
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A Google Notebook Podcast- Website Lead Gen Strategy
Testing a short podcast on Website Lead Generation. Tools: 1. My Custom GPT: AI Podcast Show 2. Script to Google Notebook LM which makes podcasts out of content 3. Wave to MP3 converter 4. Upload to Podbean
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More Better Faster: Transforming Lead Generation with AI
Ready to supercharge your lead generation? In this episode, Paul reveals how AI-powered lead generation can deliver more leads, better leads, and faster leads.. From AI-driven lead magnets to personalized sales coaching and smarter objection handling, Paul shares actionable insights and practical...
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The Best Practices to Email Deliverability with Cold Outreach
I'm excited to announce a new episode of my podcast, featuring Matt Ratliff from FunnelTechie, where we dive into the crucial topic of optimizing email deliverability in cold email marketing. Matt Ratliff is a seasoned email deliverability expert who has been helping six and seven-figure clients...
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Mixing Branding with Promotional Messaging in Your Marketing Strategy
In this episode, NuSpark Founder Paul Mosenson interviews Amy Colbourn, Managing Director at MONOGRAM, a boutique brand agency in Las Vegas specializing in the hospitality and casino industry. Amy shares insights from her three-decade-long career with leading independent agencies, highlighting…
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Making Direct Mail Work for Lead Generation
In the podcast "Making Direct Mail Work for Lead Generation," Phil Goodhart of PMG Marketing Solutions discusses the enduring value and strategic benefits of direct mail in an increasingly digital marketing landscape. Goodhart emphasizes that while digital communications often overwhelm…
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Unraveling TV Advertising Measurement, and a New Idea to Drive TV Leads.
Discover the Future of TV Advertising: Join us on "Did It Work?" where we explore the evolving role of TV in the advertising landscape. This podcast series is a deep dive into the complexities of measuring TV ad effectiveness, especially as the industry pivots towards integrating more…
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AI Workflows for B2B Lead Generation
Join us on the latest episode of 'Did it Work?' where we delve into the transformative powers of artificial intelligence in lead generation with Paul Mosenson, founder of NuSpark Media Group and creator of GainForge. Discover how GainForge leverages over 150 custom ChatGPT models to revolutionize...
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ROI Recapture Strategies and Site Visit Data Tracking
Today's podcast guest is Connor Dube, a well-known marketing and sales strategist with a focus on content and lead recapture tools. Connor and I have a compelling discussion on intent marketing, website visitor ID, and driving more ROI from your website. Connor “The Content King” Dube is an...
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Optimizing the sales funnel from clue to close
A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. See the webinar here
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The Power of Social Proof: How Video Testimonials Can Boost Your Sales
A talk with Dan Lievens of Share.one, a robust video testimonial firm. We talk about the power of video testimonials that drive more leads and sales. There's a right way to do video testimonials, so a compelling listen. Dan Lievens is an accomplished entrepreneur who has founded 11 businesses....
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Compelling, shocking, video creation that works
Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our…
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Account-Based Marketing & B2B Strategy Discussion
Account-based marketing has been with us a few years, but it does have many definitions and processes. What is it? How it's done? What the strategy and tactics are? Is it a marketing or sales tactic? Or both. My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and...
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A discussion on email messages that engage and sell
A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.
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Finding Clues That Your Prospects Have Needs with Lead Magnets
We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues
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A Recap of the new book: The Revenue Zone, with Tom Burton
Today a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue...
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Conversion Rate Optimization. The Strategy. The Keys.
Conversion Rate Optimization. Understand it. The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities. Close more deals. And it starts with how effective your website or landing page is to build…
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Optimizing Your Message; Generate More Leads
Get your message clear. Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening. Getting your message strategy right is not easy! Of course think of your audience. Their needs. You sell solutions! Optimizing your messaging and content means more prospect...
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The strategic and technical side of cold email deployment for outbound marketing
Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly! My guest today is Matt Ratliff, a...
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A Podcast about Marketing Podcasts. How and Why
Have a podcast. Want to do one? There's a number of benefits to hosting a podcast or being a guest on them. Thought leadership. Sharing on social and email. Building trust of course due to your insights. Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as…
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The Importance of Data Management in Revenue Growth
Know how to interpret data and make it work for revenue growth? It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth. It's about data...
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A Discussion about Revenue Ops, and how ths role contrbutes to business growth
With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc. What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan? The topic is...
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Programmatic Display Advertising. Strategy-Tactics-Results
Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers. And it can be measured and optimized for performance. My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display...
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How the right words and messages drive increased conversions. Trust!
Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase. Words and style contribute to your brand, and build trust. Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications...
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Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together
Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective. His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to...
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The Importance of Customer Lifetime Value (CLV) metrics
CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI! Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization. We discuss these key metrics…
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Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B
You have tech. You have data. Know what you're doing with it? Do you have the right tools? Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor. That's what I discuss with Dan McGaw, Founder of...
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Lead Nurturing Content Strategy with Marketing Automation
Lead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with offers, but don't over do it. There's a process here, and it's discussed with Genoo founder Kim Albee.…
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Content Syndication: Driving Targeted Leads Across the Web.
Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories. For this podcast we discuss how content syndication works, how to...
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eCommerce Business Strategies: Revenue Lift or Shift?
Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more! Customer experience of course. Loyalty. What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift. My…
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Website Revenue Optimization for B2B. More than Conversion Optimization!
We're all looking to generate more revenue from our website. A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel. Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of...
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Why and How a Fractional CMO can Grow Your Business & Revenue
If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level. With a Fractional CMO you get all of the brain...
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Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads
UpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects. Content engages, content educates, content build brand, content generates leads. I speak with Scott Rogerson, CEO of UpContent. This engaging conversation is all about sharing content...
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Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:
CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh. My guest is Peter Mahoney. Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational...
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Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail
That's right. Direct Mail as part of a nurture or ABM campaign. Send postcards, e-gifts, mugs, etc as part of your B2B marketing campaigns. How? With Sendoso. Today's discussion is with the CMO of Sendoso, Dan Frohnen. A great podcast. Dan isn’t your typical tech marketer. Before starting work in...
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Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.
Today I’m the guest! It’s an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn. I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right…
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Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.
I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast). Cable, Streaming, On-demand, Hulu, Advanced, OTT. Where does one start? I discuss all of these options with my guest, Gary...
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App Marketing Strategies. What You Need to Know to Grow Your App.
Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app including retention and attribution. If you're in the app business or comtemplating building and…
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Revenue Enablement and Marketing Accountability. What You Need to Know Now.
Revenue Enablement: The process by which you most efficiently & effectively acquire and maintain customers by maximizing revenue gained through each stage of a customer’s journey; aligning Marketing, Sales & Service. It's the essense of marketing/sales alignment and optimizing the buyer's…
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Intent Data in B2B Marketing. Target Companies Most Interested in You.
Considering using Intent data as part of your B2B targeting strategy? Intent data is information collected about web users’ content consumption or ‘observed behavior’ that can provide insight about their interests, and from this indicate potential ‘intent’ to take an action. It's all about…
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Marketing Technology strategies. How does your firm's Martech stack up?
Marketing technology has grown leaps and bounds over the years. Vendors are at us left and right. How do you know what to buy or upgrade? How do you evaluate your needs? What are the latest trends and also what's coming down the pike? My guest, Scott Brinker, tries to put marketing technology…
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An Overview of Sales Enablement Tools and How They Help Grow Sales
If you want your sales teams to convince buyers to buy more often, then sales enablement may be just the tool you need. Imagine giving them custom content and a more interactive and personalized presentation customized to the buyer's needs. It's a great way to Fix The Convince. Today we talk…
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How to Maximize ROI & Revenue Generation with Marketing Mix Modeling
Learn the concept of MMM, or Marketing Mix Modeling. Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long term revenue growth. It’s a characterized as a statistical modelling that seeks to identify…
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Getting the Most out of your Marketing Automation Platform to Build More Revenue
If you're B2B and have marketing automation, how do you know you're managing it and optimizing the platform correctly? It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes. I am joined by Rhoan Morgan of...
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Email Marketing and Sales Automation; Driving Engagement via Email
Email marketing for many businesses of all sizes, is critical for prospecting, engaging with contacts, and eventually securing leads. There's many platforms out there. One of particular interest is AutoKlose, offering a low-cost sales automation and email management platform coupled with a robust...
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Is It Time to Rebrand? Setting the Stage for a New Brand Story.
Branding. Is it time to assess your brand story? How customers & prospects experience your firm? If you find that you're falling behind competitors, or your audience's buying needs have changed, or you're just generating less leads and revenue over time, then yes it may be time. Join me, and…
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Utilizing AI to retarget high value customers effectively for increased revenue
A discussion of AI, or Artifical Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It's using data to match buyer trends with products they wil most likely buy. It's…
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ABOUT THIS SHOW
Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement
HOSTED BY
Paul Mosenson
CATEGORIES
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How many episodes does Did It Work? have?
Did It Work? currently has 61 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Did It Work? about?
Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement
How often does Did It Work? release new episodes?
Did It Work? has 61 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to Did It Work? on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Did It Work??
Did It Work? is created and hosted by Paul Mosenson.
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