Content Unpacked Episode #2: Erica Valenti, Integrated Marketing Director, Live Nation ANZ

Presented by Content Marketing Mag and Niche Media, in this episode Valenti talks about keeping ahead of trends, managing client and stakeholder expectations while coordinating campaigns, maintaining authenticity in messaging and one of the most important lessons for content marketers today – knowing how to reach their audience where they are and not waiting for them to stumble upon the content. This episode is powered by Contentful.See omnystudio.com/listener for privacy information.