Contented Content: The What, Why and How of Developing a Content Strategy, Part 1

Episode: 48 Series: LMA SIG Share-Out Episode Description: What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more. Speakers: John Buchanan (Sheppard Mullin) Susan Kostal (STET) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.