Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

Episode: 52 Series: LMA SIG Share-Out Episode Description: John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more. Speakers: John Buchanan (Sheppard Mullin) Susan Kostal (STET) Related Links: https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1 Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.