Contro la contraffazione del vino - con Carlo Carminati

from Wine Hub · host Wine Hub

In questo episodio, parliamo con Carlo Carminati, direttore Commerciale di SAIT, tech company che ha sede in Franciacorta e ha sviluppato la soluzione Wineability. Discutiamo dell'importanza della tracciabilità e della lotta alla contraffazione nel settore vitivinicolo, esaminando l'uso di tecnologie avanzate come QR code, blockchain e NFT. Carminati spiega come queste tecnologie, che purtroppo non sono così conosciute e adottate, aiutano i produttori a monitorare la distribuzione delle loro bottiglie e a proteggersi dalla contraffazione, ma anche a migliorare la relazione con i consumatori, per esempio all'interno di un Wine Club, e la sicurezza del brand.Il podcast:Wine Hub è un podcast di Stefano Labate con una intervista a settimana sul vino che cambia. La produzione è di WineLetter.Vuoi di più?Iscriviti a WineLetter: https://www.wineletter.it/Segui Stefano Labate su Linkedin: https://www.linkedin.com/in/stefanolabate/

Episode metadata supplied by the publisher feed · Published Jun 6, 2024

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Contro la contraffazione del vino - con Carlo Carminati

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