Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy

The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by BridgFollow Art Sebastian on LinkedIn here: https://www.linkedin.com/in/artsebastian/Follow NexChapter on LinkedIn here: https://www.linkedin.com/company/nexchapter/Follow NexChapter online here: https://www.nexchapterinc.com/Follow Jared Luskin on LinkedIn here: https://www.linkedin.com/in/jared-luskin/Follow Neil Murphy on LinkedIn here: https://www.linkedin.com/in/neil-murphy-49b940/Follow Bridg on LinkedIn here: https://www.linkedin.com/company/bridgplatform/Follow Bridg online here: https://www.bridg.com/Art, Jared & Neil answer these questions:How has the consumer perception of C-stores changed/shifted over time, and what factors have contributed to their growing popularity?What has been the challenge for convenience stores in terms of building a meaningful data asset to fuel the ability to create & measure audiences for use in retail media?We see that the typical focused c-store shopper is in and out in under four minutes––can you elaborate on some of their key characteristics and behaviors, and how c-stores can capitalize on their unique position to better serve the communities they are in?How are these stores leveraging loyalty programs and personalized programs today, particularly among fuel customers? What are the biggest areas of opportunity for brand advertisers to engage convenience shoppers in a measurable way and how do you see Rippl helping them to enable this opportunity?What key trends and innovations are shaping the future of convenience retail?them to enable this opportunity?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.