Converting A Grocery Store Into An Airbnb

Taylor sits down with Nico, a former tech sales executive turned short-term rental entrepreneur, to unpack one of the most creative and strategic STR journeys we’ve heard.Nico shares how he:Went from selling software to CFOs of billion-dollar tech companies to flipping homes in AustinUsed STRs to offset a major tax bill after a liquidity event—and never looked backBought and converted a 110-year-old Piggly Wiggly grocery store into a cash-flowing Airbnb duplexBuilt a 12-unit portfolio, including midterm arbitrage units for corporate travelersLaunched Live in Luxury, a white-glove service for high-earning W2 professionalsPartnered with data-driven operators to scale his business and serve busy investorsLeveraged cost segregation and depreciation to legally eliminate his tax burdenIf you're looking for ways to optimize your tax strategy, generate consistent cash flow, and invest in memorable, high-performing STRs, this episode is packed with insight. Learn more: LiveInLuxury.co___Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com