Coolbet's World Cup Betting Insights | Ep. 823

In this episode, Fernando Noodt interviews Tomas Graham, COO of Coolbet, to analyse the betting industry insights from the 2026 FIFA World Cup. They explore customer acquisition, betting trends, and product innovations that will shape future sporting events.Key TopicsImpact of the 2026 FIFA World Cup on betting industryCustomer acquisition and retention during major eventsEmerging betting trends like Bet BuilderProduct innovation and future strategies for operatorsLong-term value from event-driven marketingHost: Fernando NoodtGuest: Tomas Graham Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.