Copywriter And Ad Man, Joseph Sugarman, Gets To The Heart & Soul Of The Advertising Business With His New Copywriting Handbook

Co-Host Brad Forsythe interviews Joseph Sugarman, author of The Adweek Copywriting Handbook. Joe is a copywriting legend and a former “Direct Marketing Man of the Year.” Adweek magazine recently called him “Aristotle for the advertising world.” In fact, Joseph’s JS&A Catalog at one time was America’s largest single direct mail catalog of space-age products, and by writing all his own copy, Sugarman sold seven million pairs of Blueblocker sunglasses through direct mailings, mail order ads, catalogs and on TV through infomercials, TV spots and QVC, the home shopping channel. Joe has given speeches and marketing seminars throughout the United States as well as in Europe, Asia and Australia. He is also the author of four other published books to his credit. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.