Copywriting The #1 Marketing Skill for Building Your Empire – Part 1

Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode. The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action.   KEY TAKEAWAYS Do your research and create a swipe file – this should contain inspirational copy from others and as you move forward your own copy. Get yourself in a state of creativity – you have to be in a position to focus. It can be helpful to think about the state of the reader. The brainstorming step – brainstorm all your ideas so you can visually see your best ideas and put them in a logical order. Write the first draft – make sure you write the complete copy from start to finish in one go if possible. You should be looking for all the key elements from your brainstorm to be there but it doesn’t have to be perfect. Leave it and go away – do another task or do something different to interrupt the pattern. Edit, rewrite and improve  - when you return to the copy you are able to view it with fresh eyes meaning improvements and edits are visible. Read it out loud – when you are hearing the words you are able to hear whether it flows and where a better word could be used. The key is to have it sound like you so your personality comes across and it’s your voice that’s heard through the copy.   BEST MOMENTS ‘Great copy changes everything’ ‘Good is good enough it’s better to get it out than obsess over it being perfect’ ‘You will be able to write far better copy that flows and reflects your natural self if you read it out loud’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.