Corporate Influencer & Employer Branding [11]

What this episode covers

Corporate Influencer sind keine neue Erfindung – begeisterte Mitarbeiter, die über ihre Arbeit sprechen, gab es schon immer. Doch ihre Bedeutung für Unternehmen wächst stetig, wie eine Studie von Ramona Kaden, Geschäftsführerin des Bundesverbands Industrie Kommunikation (bvik), zeigt. In unserem Interview sprechen wir über die Ergebnisse der Umfrage, das sogenannte Blitzlicht, und natürlich über LinkedIn. Ramona Kaden bringt dabei ihren wertvollen Erfahrungsschatz ein – geprägt durch den ständigen Austausch mit Unternehmen und Agenturen. Mehr zum Thema Employer Branding und Corporate Influencing gibt es auch in der Titelstory von connect- dem Wirtschaftsmagazin der IHK Pfalz. Dort findet ihr ebenfalls spannende Aussagen von Ramona Kaden . Den vollständigen Artikel werde ich euch dann auf meinem Blog https://besser-als-marketing.de verlinken. ____ Umfragen, Whitepaper und Umsetzungsbeispiel aus der Praxis des bvik: https://bvik.org/downloads/ Newsletter des bvik https://bvik.org/newsletter/ Bvik auf Linked in : https://www.linkedin.com/company/bvik-bundesverband-industrie-kommunikation/ Ramona Kaden auf Linked in: https://www.linkedin.com/in/ramona-kaden-14405019a/ ____ Weitere Interviews zu Corporate Influencing auch in meinem Kanal, also abonnieren! https://www.youtube.com/@UCfVEzp6I1PXEpDUUc6CzGdw Mehr über mich und mein Fachbuch zu Business Storytelling und Strategischer PR: https://www.besser-als-marketing.de

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Frequently Asked Questions

How long is this episode of Besser als Marketing: Personal Branding for Busy People?

This episode is 1 hour and 7 minutes long.

When was this Besser als Marketing: Personal Branding for Busy People episode published?

This episode was published on March 26, 2025.

What is this episode about?

Corporate Influencer sind keine neue Erfindung – begeisterte Mitarbeiter, die über ihre Arbeit sprechen, gab es schon immer. Doch ihre Bedeutung für Unternehmen wächst stetig, wie eine Studie von Ramona Kaden, Geschäftsführerin des Bundesverbands...

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