Corporate Retail Secrets Behind Product Packaging That Sells with Kelley Kempel | Episode 40

This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging.Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.In this episode, we chat about:Behind the scenes process of creating packaging at the corporate retail levelWhat it’s really like working on packaging for celebrity collaborationsWhat it means for a major brand to license a product lineThe importance of packaging for small product businesses in 2023How you can leverage Amazon to do competitive analysisGrab a pen and enjoy the chat!Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative Check Out Her Website: hiddenpathcreative.com Listen to Her Podcast: Product Packaging & Profit Podcast LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]