The Buyerside Chat

There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on.In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 2026 and has the potential to do a serious amount of heavy lifting for you heading into Faire Market Week. I cover what they are, where to find them, and the four I'd prioritize before market opens. Plus, I'm sharing something I learned directly from my Q2 call with the Faire team that most brands don't know about. WHAT YOU'LL LEARN:- What Faire email automations are and exactly where to find them in your portal- Why these automations are completely separate from your campaign send limits (yes, really)- The surprising fact about retailers who've opted out of brand marketing emails — and how automations change the game for you- The 4 automations to prioritize before Summer Market opens- Why automated emails convert at a dramatically higher rate than broadcast campaigns- How to write your automation copy so it actually sounds like you and convertsRESOURCES MENTIONED:> Watch the free Faire Success Blueprint Workshop: kristinfishercoaching.com/faireblueprint (or DM me "BLUEPRINT" and I'll send the link straight to you)> Grab the free Market Prep Planner: kristinfishercoaching.com/mar> Join the Faire Bootcamp: kristinfishercoaching.com/fairebootcamp | DM “BOOTCAMP” on Instagram> Listen to Episode 90 for your 3-step summer market framework: Listen on Apple: https://podcasts.apple.com/us/podcast/replay-one-thing-you-should-focus-on-now-to-prep-for/id1648564568?i=1000714152265Listen on Spotify: https://open.spotify.com/episode/2IHKztFhLtxK6J0AcCE9ud?si=1mIM84HwTCW3rvUmj2Qs6QLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

You already have the strategy. So why aren't you using it?That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you.This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck.WHAT YOU'LL HEAR:- Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself)- The real reason you keep buying courses and never finishing (or implementing) them- How your subconscious brain is running a protection program that keeps you exactly where you are- The difference between a strategy gap and a belief gap - and why only one can be solved with information- A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months- Three questions to ask yourself right now that will reveal what you're truly avoiding- What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more- Why subconscious reprogramming (not another course) is what actually breaks the cycle- What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset workRESOURCES MENTIONED:- Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here! - Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here - Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU)Listen on AppleListen on SpotifyLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Sit with this: Are you leading for the business you have right now... or the one you're building?If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business.We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business. I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now.Here’s what you’ll learn in this episode:What it means to lead from your future self instead of your current stuck versionHow your subconscious could be keeping you in protection mode (and how to break the cycle)The sneaky ways fear shows up in product decisions, pricing, and hiringA real-life example of how one client increased her profit by letting go of “just okay” products10+ signs you’re leading from the wrong mindset—and how to shiftWhat future-you actually does differently day-to-dayThe #1 question to ask before every business decision moving forwardReady to make this kind of change in your own business? Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy. https://kristinfishercoaching.com/rewiredretailOr Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you:https://www.instagram.com/kristinfishercoachingLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Your Business Is Not the Boss of You (But It Might Be Acting Like It)Have you ever looked up and realized, “Wait... how the hell did my business start running me?” This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece.This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business.Inside this episode, you’ll learn:Why hustle culture is still running your subconscious—even if you think you’ve “moved on”What subconscious programming has to do with your burnout (and how to rewire it)The beliefs that are silently sabotaging your growthWhat it really means to step into your role as the leader of your businessThe power of creating white space in your calendar (and life)Why your version of success must be defined by you (and no one else)Resources Mentioned in this episode:Episode 92: Define Your Version of SuccessJoin the Rewired Retail Mastermind HEREOR DM me “REWIRED” on IG @kristinfishercoaching to chat: Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

E-commerce sales feeling stuck?You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts.In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras. I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking.You'll Learn:The 2 key levers that actually drive e-commerce revenueWhat most brands are getting wrong about blog traffic and conversionThe pop-up and email sequence strategy that finally started converting cold trafficHow to create sticky, bingeable blog content that builds trust and drives revenueWhy meeting your customer where they are is the name of the game to optimize your effortsMentioned in this Episode:Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HEREUplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERERESOURCE RECOMMENDATIONS: Need help with your Email Automations? Check out Email Badassery HERENeed to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HEREFeeling lost with Pinterest? Check out The Pinterest Marketing Toolkit HEREOr to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE. **Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!)LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright. For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now also teaches artists how to confidently source products, work with factories, and scale without burnout.This conversation is filled with gold. From starting scrappy with just three SKUs of washi tape, to now launching new product categories and a game-changing app. Kristin and Rebecca talk candidly about navigating the not-so-linear journey of product-based entrepreneurship, manufacturing both domestically and overseas, building resilience, and staying creative while growing a business.In this episode, we cover:How Rebecca built her brand from a nap-time side hustle to a thriving businessLessons from 10 years of manufacturing and product developmentWhat most people miss when sourcing overseas (and how to avoid it)How tariffs and global changes are impacting small product-based businessesThe mindset of launching a new product (and even an app) from scratchThe importance of letting yourself be a scrappy beginner again and againWhether you're brand new or 10+ years into your product business, this conversation is a reminder that your journey doesn’t have to be linear - and magic can happen when you just start.Enjoy the chat! CONNECT WITH REBECCA:Shop Rebecca Jane Woolbright: www.rebeccajanewoolbright.com   Manufacture Awesome: https://www.manufactureawesome.com/ Connect on Instagram: @rebecca_jane_woolbright@manufacturer_awesomeCHECK OUT REBECCA’S COURSES & RESOURCES:Manufacture AwesomeMini Course to Use Streak for your Wholesale CRM: Automate & ScaleMap out your product launches: Launch Line AppLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

An absolute must-listen if you’re serious about scaling your product business profitably.While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion.When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers.In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product.We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers.If you’ve ever:Felt overwhelmed by how many products you carryStruggled to let go of a once-beloved bestsellerWondered why sales feel stagnant despite adding more SKUsOr felt stuck between creativity and profitabilityThis episode will give you the framework and the confidence that you need to edit with intention.In this episode, we cover:Why editing is one of the most important buyer skills you can learnHow emotion sneaks into product decisions (and how to remove it)Why fewer choices often lead to higher conversionThe 80/20 rule and how it applies to your product lineHow to identify “dead weight” SKUs in your assortmentWhy bestsellers sometimes need to replace—not sit next to—older productsHow edited collections improve profit, clarity, and buyer confidenceWhen more SKUs make sense (and when they absolutely don’t)Enjoy the chat! FREE RESOURCE FOR YOU!Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business). LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time.This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy! If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much newness your brand really needs or how often you should be dropping collections—this episode is for you.We’re chatting about what buyers actually want to see from your product assortment, how to stop overwhelming your customers and yourself, and how to bring in just the right amount of newness to stay relevant without staying stuck on the launch hamster wheel.Here’s the deal: more products ≠ more profit. And in this episode, I’m giving you the exact questions to ask yourself to sharpen your strategy, clean up your assortment, and fine-tune your collection calendar in a way that makes sense for your brand.Whether you're planning your next product drop or rethinking your whole line, this episode will help you zoom out and make strategic decisions like a buyer—not just a creator.What you’ll learn in this episode:Exactly how many collections you need per yearThe ideal timing for your major and mini product dropsHow to balance launch energy to avoid burnoutWhat wholesale buyers and retailers actually want from your newnessHow to evaluate whether your product ideas are adding real value5 questions to ask before adding a new product to your lineWhy bestsellers deserve a second (and third) spotlightWhat needs to go away before you bring something new inEnjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Trade show season is here. And whether you’re there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it.Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends and into what actually drives retail growth this time of year.In this episode, I’m diving into:How to follow up with buyers after a trade show (and the #1 mistake most brands make)Creative ways to stay on buyers’ radars - even if you’re not at the showA simple way for buyers to maximize their open-to-buy budget and avoid overbuyingHow to use trade show season as an opportunity for connection—not just transactionsWhether you're a product-based brand or a buyer, you're going to leave this one with fresh ideas and smart strategies to make this season work for you.Mentioned in this episode: → Want more pitch strategy? Grab the Buyerside Pitch Kit HERELet’s turn trade show season into growth season!Enjoy the chat. LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

This Might Be Why Your Wholesale Pitches Aren’t Converting…Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them.With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting.In today’s chat, I’m sharing:The biggest mistakes I see brands making in their pitchesWhat to do instead to actually get a buyer's attentionHow to tailor your pitch (without rewriting it from scratch every time)Why NOT following up is killing your wholesale strategyAnd a sneak peek at my brand-new Buyerside Pitch Kit - your complete guide to writing pitches that get replies.Let’s make your pitching process faster, better, and way more effective.Here’s what you’ll learn in this episode:Why buyers can spot a copy/paste template a mile awayHow to stop making your pitch all about youThe structure that makes your pitch skimmable and clearHow many follow-ups you actually need to be sendingThe biggest mindset shift you need to pitch like a proHow to know when to let a dream retailer go (yep, really)Mentioned Resources:Grab the Buyerside Pitch Kit HEREEnjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

You’re probably somewhere between deep rest mode and itching to crack open your laptop. You want to plan your 2026, but also? You’re fried.Let’s fix that.In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning—especially during this weird in-between week when the year is technically over but your brain is still buzzing.You’ll learn why most goal-setting strategies don’t work for product-based founders (especially right after Q4), and how to shift into planning in a way that honors your energy, your life, and your leadership capacity.This one’s for you if you’re ready to let go of pressure-filled plans that make you feel like a failure by February and actually build a business plan that supports the life you want.Let’s dive in.✨ What You’ll Learn:Why January energy can trick you into overcommittingThe 3 questions I always ask myself before setting business goalsHow to factor your real life (yes, the messy parts) into your strategic planWhat to do before you set revenue targetsWhy less is more when it comes to your 2026 strategyHow to make your plan feel good—not like a pressure cookerResources mentioned in this episode:The self-paced Goal Setting Workshop: kristinfishercoaching.com/goalsettingworkshopOptional Add-On the LIVE Strategic Planning Session (Jan 9, 2026): Available at checkout!Already purchased the Goal Setting Workshop? Check your email for the invite link!Inside the Faire Bootcamp Back Pocket Quarterly Coaching Membership? You get the Jan 9th session free!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

If you’re a product-based brand or a retailer wondering how to make the most of the Faire platform right now - this is the episode you’ve been waiting for.Jennifer joined Faire back in 2019 and has played a massive role in scaling their revenue and shaping the buyer and brand experience. She’s leading the charge on the programs, tools, and updates that directly impact YOU - whether you’re an independent brand, a retailer, or both.We’re talking:What’s actually working on Faire right nowHow AI is changing the platform (and what it means for visibility)How to prepare for Winter MarketHow to build trust through fulfillment, reviews, and performanceWhy Faire is betting big on tools that help both sides of the marketplace winThis is the most up-to-date insight you’re going to get into how the platform is evolving and what you can do to grow your sales and visibility - today.Resources mentioned:Download the 6-Week Faire Market Planner: www.kristinfishercoaching.com/fairemarketplannerWatch the Free Faire Success Blueprint Workshop: www.kristinfishercoaching.com/faireblueprintJoin the Faire Bootcamp: www.kristinfishercoaching.com/bootcampEnjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

You got in. Now what?Landing a big box retail conversation is a huge win — but the real game starts now. In today’s episode, I walk you through the exact mindset shift, prep work, and follow-up strategy you need when you're stepping into conversations with major retailers (and not just indie shops).We’ll cover:The mindset you have to adopt with big buyersHow to think like a buyer (so you speak their language)What happens behind the scenes after your first pitchThe metrics, terms & lingo that'll make you look legitHow to lead the conversation to the data, not just your brand storyWhy follow-up is non-negotiable (and how to do it well)Whether this is your first major retail conversation or your tenth, you’ll walk away feeling confident, clear, and ready to show up differently.Resources mentioned:Download the FREE Retail Industry Terms & Formulas Cheat Sheet HERE COMING SOON for PRE-SALE during the Cyber Week Promo: Wholesale Pitch PlaybookEnjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

We made it to 100 episodes (!!) and I’ve got two huge things to celebrate with you in today’s episode:1) We’ve officially hit the 100th episode of The Buyerside Chat2) And… The Buyerside Chat is now officially Trademarked! This podcast started as a scrappy idea (literally recorded in my closet) and has turned into such a powerful way to serve you with no-fluff strategy, behind-the-scenes honesty, and now… deeper leadership and mindset work to help you grow.Inside today’s episode, we’re talking about what it means to lead your business differently as you grow and scale. I’m sharing how real leadership comes from YOU - not more to-do lists, content, or courses, but from how you’re showing up, regulating your nervous system, and holding space for the version of your business you actually want. And what’s really blocking you from stepping into that next level of leadership.Whether you're in a season of quicksand or craving that early-days energy again, this episode will help you reconnect with the CEO version of you that your business needs.What you’ll hear:Why the biggest breakthroughs don’t come from new strategies, but from how you lead yourselfHow to realign your vision, especially when growth starts to feel heavy instead of excitingThe common turning point most founders hit around year 5 (and how to navigate it with less chaos)How to recognize when your business is asking you to evolve and how to respondWhat the “calm in the storm” version of leadership actually looks likeAnd at the end I drop some BIG NEWS: A sneak peek at what’s launching on Dec 1 (psst: it’s not a course…)Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Let’s talk about how NOT to burn yourself to a crisp this Q4.If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not.In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.Here’s what we’re diving into:Why Q4 magnifies what’s working (and what’s not)The biggest mindset shift I want you to make this seasonHow to audit your promos and marketing to align with what’s actually sellingWhat metrics you need to track post-Cyber Monday (and why!)Tactical tips to protect your energy AND boost your revenueWhat wholesale buyers are doing right now—and how you can support themWhy doing less but better is the vibe for the rest of the yearWhether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Creating a product line that actually stands out is hard. Especially when you're a one-woman show juggling creativity, logistics, and the occasional manufacturing meltdown. In today’s episode of The Buyerside Chat, I’m joined by Amita Nair, the artist and founder behind Ami Creative. She shared what it really looks like to grow a product-based business that’s rooted in culture, storytelling, and bold, unforgettable design.From her early days designing as a graphic designer turned wedding stationery designer to building a thriving wholesale brand, Amita shares how she infuses her Indian-American heritage into her art, how she navigates sourcing challenges (hi, tariffs!), and what it’s been like transitioning to a fulfillment center as she scales. This one’s packed with honest lessons, creative process insights, and major permission to test, pivot, and grow in a way that feels aligned to YOU.Let’s dive in.What you’ll learn:How Amita blends her Indian heritage with Pacific Northwest vibes to create a distinct brand voiceWhy mugs were a wholesale nightmare for her, where she over-invested, and what product swaps worked betterThe mindset shift she’s embracing while scaling her biz (spoiler: it’s uncomfortable but worth it)How she evaluates what products to keep, cut, or pivot based on performance and gut instinctThe truth about sourcing both domestically and internationally (and how tariffs are forcing change)Why transitioning to a fulfillment center is changing the game for her businessThe balance between creative spark and the business “grind”ABOUT AMITA NAIR: Amita Nair is the artist and founder behind Amicreative, a Washington-based studio known for vibrant, hand-illustrated stationery and gifts. Her work blends Pacific Northwest inspiration with details drawn from her Indian heritage, creating pieces that feel soulful, colorful, and bohemian. Her greeting card designs have earned her a Louie Award. Beyond her own brand, she mentors artists in product development and licensing, sharing her journey of building a creative business rooted in story and soul.Resources & Links:Shop: www.shopamicreative.comPortfolio: www.amitanairportfolio.comConnect on IG! @amitanairInterested in domestic product sourcing education? DM Amita on Instagram or visit her site for upcoming workshops.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

It’s been one full year since I made the scary, bold, and totally aligned decision to close Bocu (my gift box business) and go all in on Kristin Fisher Coaching. In today’s episode, I’m getting VERY vulnerable on what the real transformation looked like after that decision... the personal and professional shifts, the mindset work, and the big, full-circle moment I’ve been holding close - until now.This is not an episode about “burn it all down.” It’s about what can happen when you stop overthinking, move through fear, simplify with intention, and lean into self-trust.I’m sharing the messy middle, the lessons I didn’t expect, and the surprising outcome of letting go - even when something was still “working.”If you’re standing at a crossroads in your business or life, or just craving permission to do things differently, then this one’s for you.What you’ll learn in this episode:Why overthinking is a giant time-suck (and how to stop doing it)The truth about fear, and how it builds self-trustHow simplifying can actually amplify your impact and your successWhy success doesn’t have to feel like a constant grind (and how we can stop thinking that “hard work = success”)How alignment actually fuels growthThat grief + gratitude can co-exist - and why it’s okay to mourn a good decisionThe life-changing power of choosing your next chapter on purposeMentioned in this episode:2024 Episodes going behind the scenes on WHY I closed my own product based business: Episode 70Episode 71Private Mentorship is VERY limited (listen to the end of the episode to hear why!)If you’re ready to get support inside your own next-level growth season:→ Head to kristinfishercoaching.com to learn more about private mentorship before limited spots close this November (or fill) - whichever comes first.→ Or DM me at @kristinfishercoaching to chat and see what is the right fit for you!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

One missed forecast. One overstocked SKU. One supplier delay.How much risk is really accounted for in your retail business strategy?In this episode of The Buyerside Chat, we’re chatting about how to mitigate risk in your product-based business.Whether you’re focused on DTC, wholesale, or a mix of both, the reality is: things still feel shaky right now. Costs are creeping up, tariffs are shifting, and consumer (and retailer) spending is cautious. And while you can’t control the economy, you can take a page from the corporate retail playbook to protect your biz (and your profits) from outside chaos.In this episode, I’ll walk you through how retail buyers manage risk, what to actually look at when making strategic calls in your business, and how to avoid being the brand with a warehouse full of inventory and zero cash to show for it.What you’ll hear:The biggest risk hiding in plain sight in your businessHow to remove emotion and think like a corporate buyerMy favorite “on order” strategy to protect your cash flow and profitabilityWhat to do if one customer or supplier holds too much powerSigns you need to reduce your next buy (and how to pivot)The #1 mindset shift that separates thriving brands from struggling onesMentioned in this chat: Goal Setting WorkshopThis is not your average workshop. You’ll get my personal planning spreadsheet (used with 1:1 clients + in my own product biz) and step-by-step videos to walk you through goal setting, inventory planning, and profitability forecasting. A game-changer if you're ready to lead like a buyer.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Have you ever invested in a product you were sure would fly off the shelves… only to be stuck with boxes of it gathering dust?This happens to even the most seasoned brands - and yes, even in big box retail.But the good news?There’s a smarter way to spot your next best-seller without blowing your budget or taking on risky inventory bets.This episode is a listener favorite from 2024, and I'm bringing it back right now because it’s more relevant than ever as you plan for your upcoming collections during an unpredictable retail landscape.Let’s talk about how to test new product ideas in a low-risk, high-reward way.Inside this episode of The Buyerside Chat, you’ll learn:How to identify “white space” opportunities in your current product assortmentWhat your sales data is really telling you, and how to pair it with trend insights,A proven framework to test and validate new product ideas without overbuyingWhat to do next when you spot a potential best-seller (hint: don’t wait a year to act)Whether you’re designing your next collection, revamping your wholesale line, or simply trying to drive more revenue without burnout - this strategy will help you take action without adding risk.Loved this episode? DM me on Instagram @kristinfishercoaching and let me know what you’re testing right now. I’d love to hear how you’re applying this strategy to your own product based business.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

A refreshingly honest conversation about following your gut instincts to build a brand you love with Miranda Deaton - founder of Velvet Outlaw and Velvet Out Paws.Miranda’s journey is as unexpected as it gets: she went from working on capital murder cases to building a thriving slow fashion brand full of rhinestones, fringe, and unapologetic self-expression.We dive into what burnout really looks like, the rollercoaster of building a brand that actually feels aligned, and what happens when you chase success… and end up somewhere you didn’t want to be.This is a must-listen for any business owner who’s ever felt overwhelmed, creatively off-track, or unsure whether to keep pushing or pivot.Miranda shares her own messy, magical middle and the mindset shifts that helped her realign with her purpose, get back to her creative roots, and rebuild a business that actually feels good.What You’ll Hear:How Miranda went from the courtroom to custom fashion designThe burnout that forced her to make a bold life changeWhy listening to your intuition matters more than revenue goalsHow she accidentally launched a successful pet accessory biz (and what happened next)The expensive (and relatable) lessons she learned through wholesaleWhy it’s okay to stop—even when something is going wellHow she’s redefining success in year three of businessABOUT VELVET OUTLAW:Velvet Outlaw is a queer owned brand focused on sustainability and fringe! They upcycle clothing and rework each piece by adding chain stitching, fringe and/or rhinestones. A one person team and recently expanded the Velvet Outlaw brand to include Velvet OutPaws - a fringe pet bandana line!Resources & LinksShop Velvet Outlaw: https://velvetoutlaw.com/ Follow Velvet Outlaw on Tiktok: https://www.tiktok.com/@velvetoutlaw Follow Velvet Outlaw on Instagram: https://www.instagram.com/velvet.outlaw/Follow Velvet OutPaws on Instagram: https://www.instagram.com/velvetoutpaws/ Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

What if I told you aren’t feeling stuck because you don’t know what to do - you’re stuck because you’re likely scared of what happens when it actually works?In this episode, we’re chatting about the role that we play in the success of our business - not as a guilt trip and not as pressure to “do more”, but as the mindset that wakes you up and reminds you that you hold the reins over your business results.We dive deep into why success feels risky - more hustle, more visibility, more vulnerability - and why, sometimes, your greatest sabotage is your own fear of what you could become. But what if you leaned in instead of backing off?Today, we’re exploring the mindset shift that changes everything:- Taking radical responsibility without shame- Spotting subconscious fear of success sabotaging your goals- Why stepping up your game isn’t always easy, but it’s worth it- Real strategies to face what you're avoiding, without burning outPull up a chair, let’s unpack this together. Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Feel like you’re deep in the mid-year haze, wondering what happened to all that clarity you had back in January?This episode is your permission slip to hit pause, take stock, and redefine what success actually looks like for you right now.In this solo episode, we’re chatting about why the halfway point of the year can feel so disorienting, and how to use it to your advantage. This is not about reviving those dusty goals you set in January. It’s about checking in, being honest with yourself, and making sure the goals you're chasing still actually feel right.We’re walking through reflective prompts, redefining success (your version, not your competitors’), and realigning your business so it supports your life - not the other way around.Your goals are allowed to evolve. And when you get clear on what matters most right now, you give yourself the freedom to finish the year feeling aligned, focused, and fulfilled.Here’s what you’ll take away from this episode:- Why “goal haze” happens mid-year and how to break through it- How to redefine success based on your current season - not past expectations- The difference between chasing shiny objects vs. following your intuition- Journal prompts to reset your focus and get real about what’s working (and what’s not)- How to set aligned, achievable goals for the rest of the year- The importance of leaving space for the unexpected (hello dream opportunities!)Mentioned in this episode:The Goal Setting Workshop → https://kristinfishercoaching.com/goalsettingworkshopWant more clarity and momentum for your biz? Grab the workshop and let’s reset the right way.Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

YouTube feels...intimidating, right?It’s long-form. It’s searchable. And it’s one more platform to think about. But what if YouTube could actually simplify your content strategy—and do the heavy lifting for your product-based business?This week, I’m joined by YouTube educator and marketing strategist Stephanie Kase. We’re pulling back the curtain on how to use YouTube (yes, even if you sell physical products) to grow your brand and attract customers without constantly churning out content.Stephanie shares how product-based founders can create personal brands that amplify their products, plus how to structure videos so they work hard for you—long after they’re posted.And spoiler: this isn’t about being a “YouTuber”. It’s about building strategic, evergreen content that drives long-term growth. In this episode, we talk about:Why YouTube is an untapped goldmine for product-based businessesHow to humanize your brand and bring storytelling into your contentThe secret to making content once and repurposing it everywhereWhat YouTube’s algorithm actually favors (hint: it’s not perfection!)How to plan and structure videos so they’re engaging and evergreenWhy creating a personal brand doesn’t mean being “the face” of your bizABOUT STEPHANIE:Stephanie Kase is an online marketing coach and content creator. She teaches ambitious female entrepreneurs and brands how to gain visibility online with content marketing that actually converts, so they have the freedom to build their dream life. She has served over 5,000 online students through her online courses, programs, and digital products and reached millions with her content online. She is most known for YouTube growth and has grown her channel to nearly 100,000 subscribers. Resources & LinksFollow Stephanie on Instagram: https://www.instagram.com/stephanielynnkase/Stephanie’s Website: https://stephaniekase.com/ Stephanie’s YouTube Channel: https://www.youtube.com/stephaniekase Take the FREE YouTube Class! https://stephaniekase.com/youtubeclass Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

So here’s the deal.This is a re-air of Episode 61 from May 2024, but trust me, it’s even more relevant now than when it first dropped.With the Faire Summer Market just four weeks away, your time is precious. This episode is all about getting back to basics, and doubling down on what actually works. Because when your time is limited and your brain is fried, you don’t need more to-dos… you need better ones. Let’s get laser-focused on the one thing that will move the needle in your wholesale business this season.The truth? Buyer budgets are tighter. Orders are more intentional. But the brands who are nurturing relationships—the ones who are showing up consistently and authentically? They’re the ones who will win this summer.Tune in as I share what’s changed since last year, what’s still working, and the single best thing you can do to prep for this summer’s biggest sales opportunity on Faire.What you’ll learn:Why shiny-object syndrome is killing your momentumThe #1 strategy I recommend leading into Faire Summer MarketWhat nurturing buyers actually looks like in 2025How to balance business growth with summer livingThe right way to pitch (hint: it's not your first message)A smarter, more human approach to buyer outreachResources To Support You:Watch the FREE Faire Success Blueprint Workshop HEREPrep for the next Faire Market with the FREE Faire Market Prep Planner. Download it HEREGet inside the Faire Bootcamp Self-Study to get your brand market ready. Join HEREFind out exactly what your buyers are looking for on Faire. Listen to the FREE Unlocking Faire Private Podcast HEREListen to Episode #59 on Pitch Strategy: https://podcasts.apple.com/us/podcast/a-wholesale-buyer-outreach-strategy-that-will/id1648564568?i=1000653887153Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

GRAB THE FREE MARKET PREP PLANNER HERE: https://kristinfishercoaching.com/marketplannerFaire Market is creeping up fast. And if you're already feeling the panic set in? This episode will give you a game plan to ditch the stress. In this episode, I’m laying out the exact 3-part plan I use with my VIP Faire Bootcamp students to prep for Faire Summer Market - without the stress, the burnout, or the 11th-hour scramble. You’ll leave this episode knowing what to focus on (and what to ignore) to make your Faire Market strategy more profitable and actually doable.And yep—there’s a free six-week Market Prep Planner waiting for you that pairs perfectly with everything we talk about.Here’s what you’ll walk away with:How to reflect on past market data to avoid burnout and boost your resultsThe exact things to evaluate (your products, process, and energy!)Why defining success upfront makes all the differenceVisibility + outreach strategies to get more retailers BEFORE market week startsWhy optimizing your Faire shop now is critical for conversions laterA better way to prioritize (so you’re not trying to do everything at once)Get your FREE Market Prep Planner:https://kristinfishercoaching.com/market-prep-plannerThis 6-week planner includes checklists, prompts, and a full week-by-week strategy to streamline your prep and simplify your decision-making. It’s the exact resource I give my VIP Bootcamp crew—now available to YOU.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

What happens when your business doesn’t go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to structuring a successful partnership, Rebekah and Colleen share an honest, real, and inspiring look at what it’s like to grow a product-based business.If you’ve ever wondered what it’s like to build a business with a co-founder, scale corporate gifting, or pivot your brand without losing your identity, this episode is for you.We chat about:How Rebekah went from wedding photographer to fashion founder to gift box curatorWhy listening to the market & your customers (not just your passion) is key to business successThe emotional challenge of pivoting a business you’ve poured years intoHow to build a strong partnership that actually works The exact criteria they use to source products and choose brands for their boxesWhy brand storytelling, packaging, and communication are everything when pitching to a gift box companyHow small brands can land their product in gift boxesIf you’re looking for an inside peek at what it takes to scale a gifting business, work successfully with a business partner, or attract gift box retailers, this is a must-listen.👉 Want to pitch your product to Dare Gift Boxes? Listen to the full episode for insider tips on what they’re looking for!Connect with Dare Gift Boxes:Shop: https://daregiftboxes.comFollow on Instagram: https://www.instagram.com/daregiftboxesEnjoy the chat!ABOUT REBEKAH & COLLEEN:  Dare Gift Boxes creates thoughtful gift boxes that make sharing your appreciation with your team, clients, friends or family personal and easy. Back in 2016, Rebekah founded a dress and gifting company called Virginia Dare Dress Co. Thanks to a little pandemic, the addition of Colleen, and their shared desire to help people feel connected, the brand evolved into Dare Gift Boxes.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Want to leave me a Question for next quarter’s AMA episode (OR leave me a little podcast love note)?! CALL IN TO THE ‘BUYER HOTLINE’ HEREIntroducing… the very first Buyer Hotline Episode! Answering YOUR questions on product collections, pitching retailers & working with sales reps.If you grew up in the late 80s/early 90s, you know that calling a hotline was the ultimate thrill. Radio contests, cheesy infomercials, you name it. Fast forward to 2025, and we're bringing those hotline vibes straight to your earbuds - but product based business edition. I opened up the line to you - my Buyer Insiders - and you delivered some amazing voice questions. I’m answering them LIVE on the podcast today, covering:How to actually build a strategic product collection (beyond just throwing products on Faire)How to confidently make the ask with retailers (without feeling like an awkward sales robot)And... should you work with a sales rep? How do you even know if it's the right time?This episode is packed with actionable advice because you deserve wholesale strategies that actually move the needle - without the guesswork or burnout.So let's dive into the very first Buyer Hotline!What you'll learn:Why curation and "reason for being" matters more than ever when launching a product collectionA simple DM script to pitch retailers without feeling salesyHow to vet a sales rep (and why a bad one could mess with your brand reputation)Why "failed" promotions or ideas might just be the best thing for your business growthHow to plan your next product collection strategically, not emotionallyEpisodes referenced:Episode 81: When (and How) to Launch a Product CollectionEpisode 82: Understanding the Product Lifecycle to Boost Your ProfitabilityEpisode 59: A Wholesale Buyer Outreach Strategy That Actually ConvertsLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

What if your grandma’s recipe could become the foundation of a thriving business? That’s exactly what happened to today’s guest, MK Hennigan, founder of In The Curious Kitchen.In this episode, we dive deep into MK’s journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family recipes into a business that’s seeing massive wholesale growth - especially since implementing strategies from the Faire Bootcamp.This chat is packed with inspiring takeaways for any product-based business owner looking to grow their wholesale revenue, refine their brand story, and take their business to the next level.We chat about:How MK transitioned from corporate retail to entrepreneurship and never looked backThe power of storytelling in building a strong product brandHow testing products at a farmer’s market led to a thriving wholesale businessThe mindset shifts that helped her push through fear and scale with confidenceThe game-changing strategies she learned in the Faire Bootcamp that led to a 47% increase in wholesale salesABOUT MK:  With over 20 years of experience in corporate sales and marketing at a Fortune 5 company, MK Hennigan has turned her passion for culinary tradition and her love for Kentucky into something truly special. After perfecting her family recipes, she founded In the Curious Kitchen, a brand that celebrates the rich flavors and vibrant culture of the Bluegrass State.Today, MK’s artisanal products are proudly featured in over 250 retail locations and have gained recognition through exciting collaborations with distilleries across Kentucky. Each product tells a story, blending heritage with innovation, and inviting you to experience a taste of Kentucky in every bite.Visit inthecuriouskitchen.com to explore an array of delicious products, discover mouthwatering recipes, and dive into MK's blog. There, she shares captivating stories of her childhood in Frankfort, her travels, and the inspirations that fuel her culinary journey. Join her on this delightful adventure and bring a piece of Kentucky into your kitchen!Use code CHAT20 for 20% Off In The Curious Kitchen: https://inthecuriouskitchen.com Resources & LinksShop In The Curious Kitchen: https://inthecuriouskitchen.comFollow MK & In The Curious Kitchen on Instagram: https://www.instagram.com/inthecuriouskitchenJoin the Faire Bootcamp to optimize your wholesale strategy: https://kristinfishercoaching.com/faire-bootcampEnjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Register for the FREE Faire Success Blueprint Workshop happening LIVE on 4/28/25: https://kristinfishercoaching.com/faireblueprint The most successful brands on Faire have a few key things in common - and if you're not seeing the results you want, it’s probably because your page is missing one (or all) of them.As a former corporate buyer, I’ve audited hundreds of Faire pages, and I can tell you with certainty: the best-performing shops have dialed in three core things. And today, I’m breaking them down for you so you can start seeing results—fast.Inside this episode, we’re talking about:The #1 mistake that’s costing you Faire sales (and how to fix it)Why your imagery matters way more than you think—and exactly what to focus onPricing and MOQs: how to set them strategically so buyers take you seriouslyThe secret to optimized product listings that don’t just inform buyers—but sell to themWhether you’re just getting started on Faire or your shop has been sitting stagnant for months, these simple changes can make a massive impact on your visibility, conversions, and actual sales.Plus, if you want to go deeper into the exact blueprint for success on Faire, be sure to check out my FREE Faire Success Blueprint Workshop (link below).Enjoy the chat! ✨ Register for the FREE Faire Success Blueprint Workshop HERE: https://kristinfishercoaching.com/faireblueprint LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away.In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low. I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand’s credibility, reduce your profitability, and make buyers hesitate before placing an order.In this chat, we’re diving into:- The biggest mistakes brands make when setting their MOQs (and why they’re costing you money)- How wholesale buyers really think about minimum order requirements- The psychology behind pricing and perceived value in retail- Why a higher MOQ actually attracts better wholesale buyers- The right way to set both your opening order and reorder minimums for maximum profit- How to confidently increase your MOQs without scaring buyers awayIf you’ve been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth.Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

The new-year energy has officially worn off, and if you’re feeling like you’ve slipped back into old habits, you’re not alone. But before you spiral into a Q1 slump, let’s talk about spring cleaning your business—aka the quarterly reset you need to keep your business on track (and making money) all year long.I swear by this process, and if you make it a habit, you’ll feel less overwhelmed, make smarter decisions, and actually enjoy planning for the next year instead of dreading it.In this episode, we’re diving into:> The 5 key areas you need to evaluate every quarter - from goals to inventory management to your marketing.> Why forecasting (not goal-setting) is the real secret to growth> How to spot product trends early (before you get stuck with inventory no one wants)> The #1 marketing question you should be asking yourself regularly> The easiest way to identify operational bottlenecks before they drain your time & moneyAnd yes, we’re also talking about physically cleaning up your business—because a cluttered space = a cluttered mind.Want to stop feeling behind and start running your business like the CEO you actually are? Hit play and let’s do this!Mentioned in This Episode:Goal Setting Workshop – Get clarity & set Quarterly and Annual financial + growth goals that actually work for your product based business.Let’s connect! Get extra insights, tips, and resources when you join my email list. Sign up here.Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy.In this episode, you’ll hear:What the Product Lifecycle is and why it matters for your businessThe common mistakes brands make with their SKUs and collectionsThe three lifecycle buckets and how to apply them to your businessTips on curating and editing your product assortment effectively using the Product Lifecycle strategyHow to leverage the product life cycle for better inventory planning, cost savings, and marketing strategiesWe’ll chat through everything that you need to know about managing your product assortment to help you implement this strategy. The goal with these short conversations is to help you to become the buyer of your own business and make smarter, more strategic decisions.Enjoy the chat!RESOURCES:Listen to Episode 81: Your Product Launches: When and How Much?! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)?With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED. In this episode, you’ll learn about:How to determine the ideal number of product launches for your brand Timing strategies for delivering your product collections Key insights into what your buyers truly need from youFour questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!)This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning. Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across platformsThe importance of sustainable marketing strategies that don’t require constant hands-on involvementMeagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.Enjoy the chat!ABOUT MEAGAN: Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.CONNECT WITH MEAGAN: Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisherJoin the FREE Pinterest Challenge HEREDownload the FREE Resource: Pinterest Image Guide**Please note that Kristin may receive commission from the above referral links.LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be. In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah. In this episode, you’ll hear:Practical advice on diversifying your platform presence and why it’s crucial to not rely solely on one platform.The power of storytelling and how transparency can build strong customer connections and loyalty.The potential of live shopping on TikTok to create personal connections and boost sales.Sarah's tried-and-true methods for managing content creation, from batching to off-the-cuff posts.How product-based businesses can capitalize on the advantage of building email lists.Creative strategies beyond coupon codes, like quizzes and gift guides, to grow your email list.Ready to take your brand's social presence to the next level? Grab a pen and get ready to learn all the insights from Sarah Weiss!Enjoy the chat!ABOUT SARAH: Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it!When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes!CONNECT WITH SARAH: https://onbrandbysarah.com/https://www.instagram.com/onbrandbysarahHttps://www.tiktok.com/@onbrandbysarahLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

GRAB THE GOAL SETTING WORKSHOP >> HERE!Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business. Inside this episode, you’ll hear: The importance of hindsighting your business (and how it will save you time and make smarter decisions!)How to evaluate whitespace opportunities in your product based businessWhat it means to look a channel selling in your businessAnd how this information helps you to prioritize and allocate your time effectivelyPlus! I share more about the upcoming Best Year Yet 2025 Goal Setting Workshop. Inside this workshop, you will create a profit-focused strategy for your year. This is your year toget clarity on what will really move the needle in your businessprioritize your life just as much as your business goalsSet next level, achievable goals that will drive more PROFIT in your biz (without burnout)To get instant access to the workshop, sign up here: https://kristinfishercoaching.com/goalsettingworkshopLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most. Disclosure: she did give me permission to share this message! Inside this episode, you will hear:The importance holding space for all of your feelingsPermission to let yourself release guilt around success when life is challengingManaging seasons of life Practicing gratitude without falling into the trap of toxic positivity And finding joy during the holidays when things may not be going to planEnjoy the chat! DoGood Candles Instagram Post referenced in this episode can be found HERELOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah’s journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator. You’ll hear:The evolution of Sarah’s entrepreneurial ventures, from curated vintage to candles to food content creatorHow Sarah utilizes social media platforms like Instagram, TikTok, and YouTube to expand her brand presence and her plans to dive into long-form content creation.Insightful advice on understanding market strategies, product suitability, and the value of small but reliable retail partnerships over larger, inconsistent ones.The importance of transparency and authenticity in sharing financial realities and overcoming the challenges of starting a business without a safety net.Practical strategies for content creation, including how Sarah harnesses the power of algorithms and keywords to achieve viral success and engagement.The personal side of entrepreneurship as Sarah shares her experiences of integrating her cooking passion into her brand and balancing multiple ventures.A candid discussion on the impact of the pandemic on small businesses, highlighting the significance of financial resilience and strategic adaptability.Real-world examples of successful retail partnerships and the lessons learned from both triumphs and setbacks in big retail deals.Prepare for a deeply insightful conversation that covers the highs and lows of entrepreneurship, strategic content creation, and the authentic experiences that shape Sarah Hart’s multifaceted career.Enjoy the chat! Links to all the mentioned resources and Sarah’s social media platforms are available in the show notes.Connect with Sarah!Simply CuratedShop!InstagramHart & Co HomeEtsyInstagramSimply Sarah HartSubstackInstagramTikTokLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE!Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel. In today’s episode, we’re chatting about how you can maximize the final weeks of the year. You’ll hear:The importance of concentrating on your best-selling productsHow major retailers are adjusting their Black Friday strategiesWhy you should avoid reinventing the wheel in Q4Effective marketing channels and prioritizing what actually works for YOUR businessHow to treat your VIP customers and retailers to drive more salesCreative collaborations to get new eyeballs on your productsLet’s get focused and make these next few weeks count!Enjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastPart two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product! We know that wholesale growth is a numbers game, so I’m breaking down visibility strategies to get your brand top of mind for your retailers before market starts. Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastThe Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. In this first episode of the two-part series, you’ll hearWhat your retailers are focused on during Q4 & how THEY prep for the marketHow you can use this knowledge to your advantageAnd one key strategy that you can implement on your Faire page right now to prep your brand for marketEnjoy the chat! LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! But how? Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. You’ll hear: How to leverage etsy during peak holiday seasonHow to position your product as a gift item during gifting seasonWhat successful brands on the platform are doing right nowPlus lessons learned in corporate ecommerce merchandising Give it a listen!About Dylan:Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys.Connect with Dylan:Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-callFree 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557Instagram: https://www.instagram.com/dylanjahraus/Website: https://dylanjahraus.comLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Part 2 behind the why of closing my product business. You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision. Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices. Video Referenced in Episode: Brené Brown: Why Your Critics Aren't The Ones Who Counthttps://www.youtube.com/watch?v=8-JXOnFOXQkLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this (very raw, real) episode, I share the full story behind the Why. How I came to the decision. What went into it. And what happens when you give yourself the permission to evolve. Trigger Warning: this episode discusses infertilityIf you are currently in this season, know that you are not alone. LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Have you ever wondered how you could get into off-price retailers like T.J. Maxx or Home Goods? Or wondered if that strategy is even right for your product brand? This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! In this episode you’ll learn about - The power of the off-price marketTips to get into off-price retailers and negotiate with the corporate buyersTips to leverage off-price brands with your inventory Plus tips from a gift buyer herself! Enjoy the chat! About Jennifer!With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O’Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences.Connect with Jennifer:https://www.linkedin.com/in/jennifer-o-hare-boston/https://belleboxco.com/https://www.instagram.com/belleboxco/LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Today’s chat is about getting comfortable with your numbers and facing them head on!We’re talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times. We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk though how to do this by:- Having a plan for the full floorset AND specifically Black Friday and Cyber Monday- Tieing that sales plan number back to your inventory (and what to do if you have too much or not enough!)- The importance of (and magic that happens!) when you set a stretch goalEnjoy the chat! Want some help to set a sales & inventory goal in your own business? Or to strategize your business growth plan? Let’s work together 1:1. My calendar is now open for Q4 & Q1 private mentorship: See the packages HERELOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop? We’ve all been there (it even happens in major corporate retail, too). But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money. In this episode of The Buyerside Chat, you’ll learnTips to find white space opportunities in your product assortment How to analyze the financial sales data in your product based business AND compare with fashion trends to determine what trends you should go afterA proven strategy to test out new products (or product categories) What to do once you have found that next best-seller!Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO! With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion! What you’ll hear in this episode: Tips to optimize your product pages and structure your website to get the most out of SEOLeveraging how modern shoppers consume information when browsing (and how to use that knowledge to your advantage)The importance of understanding your target customer for product positioning (and tips to get inside their mindset to know what to say to get them to buy)About Deonnah:Founder of Ecommerce Savvy™, Deonnah is dedicated to helping product biz owners on Shopify become savvy, successful, independent store owners.Deonnah has been building Shopify stores for over 5 years. She has built online boutiques selling $5k per month, all the way up to enterprise web stores making over $100k per month. Some of her clients have been featured in Disney+, NFL, Vanity Fair, The Huffington Post, ESPN, GQ, Popular Science and more!Connect with Deonnah! Ecommerce Savvy PodcastInstagram @ecommercesavvyWork with DeonnahDownload her Free Shopify Optimization Checklist & WorkbookLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

Have you lost sight of your goals? Are you a hamster on a wheel? Chasing shiny objects? Exhausted?With just over 5 months to go this year, now is the perfect time to pause, reflect and reset your intentions for the remainder of the year. In this episode, you’ll be guided through an exercise to evaluate both your business and your personal life to create needle-mover, attainable goals. Grab the FREE Download to guide you through this episode: kristinfishercoaching.com/yearataglanceLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]

What’s really working in Wholesale right now? In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. We chat about: - The state of the wholesale industry in 2024- How to take your business temperature- What to focus on when sales are slow- How to stay true to your goals and being intentional in your business decision-makingTune in to the episode for more actionable steps and tips for business growth.About Katie!Connect with Katie:Proof To Product Podcast Instagram Work with Katie: Hello Wholesale Free Audio SeriesPaper CampLOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]