Corporate to country: Tom & Mick find the red meat supply chain 'sweet spot' with Tom Redden

Tom Redden of Naparoo Pastoral never thought he'd circle back to the family farm after a stint in the corporate world but the opportunities he saw in the red meat supply chain were too enticing.Tom chats with Tom & Mick about the 'sweet spot' he's found in the paddock to plate business model, based in Coonabarabran NSW.  TakeawaysTom Redden is a fourth-generation farmer who transitioned back to the family business after a corporate career in the meat industryTom's farm focuses on Aussie white sheep and Angus cattle, with a paddock-to-plate business modelBuilding relationships with butchers is crucial for success in the direct-to-consumer marketTom emphasises the importance of understanding the supply chain and logisticsHe lambs year-round to ensure a consistent supply for butchersMarket dynamics can significantly impact pricing strategies for livestockTom prefers to operate in the middle of the supply chain for better marginsChapters00:00 Tom Redden's Background and Farming Operations17:52 Direct to Butcher Business Model23:49 Market Dynamics and Pricing Strategies29:24 Future Outlook and Market PredictionsHear more episodes of Humans of Agriculture here. Follow Humans of Agriculture on Instagram. If you enjoyed this episode, share it with a friend and let us know your thoughts at [email protected]. Don't forget to rate, subscribe, and leave a review! This episode of Humans of Agriculture is proudly brought to you by Rabobank, Australia's Most Recommended Agribusiness Bank for three consecutive years running.*Exciting news - Applications for the Rabobank Rural Community Hub Program are now open, Rabobank is awarding 10 grants of $10,000 to help improve rural community hubs and halls across regional Australia.These important community spaces play a vital role in bringing people together, strengthening connections, and supporting the wellbeing of regional communities.If your local hall or community hub could benefit from funding, now is the time to apply. Applications close on 30 August 2026.To learn more and apply, visit rabobank.com.au.*RFI Global Australian Banking & Finance Awards