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EPISODE · Jun 25, 2025 · 9 MIN

Correlation, Causation, and Meta Ads Mistakes

from The Pubcast with Jon Loomer

When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions.

Episode metadata supplied by the publisher feed · Published Jun 25, 2025

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Correlation, Causation, and Meta Ads Mistakes

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