Cory Falter - Partner, Lure Agency

Send us Fan MailMost people in hospitality still think LinkedIn is just a place to post resumes or job openings.They’re wrong.In this episode of The 60 Second Podcast, Cory Falter - Partner at Lure Agency and a leading voice in Hospitality B2B sales - shares one of the biggest misconceptions in the industry: the misunderstanding of social selling.Cory explains why hospitality’s obsession with live events has caused teams to overlook the daily power of LinkedIn, how real relationships are built online first, and why the smartest sales teams are learning to move conversations from social to offline with intention.If you work in hospitality, sales, or B2B marketing, this quick conversation will change how you think about LinkedIn — and how you use it to drive real revenue.