Cost Effective Health Insurance - Mike Schroeder of Roundstone

Mike Schroeder, the President of Roundstone, grew his company's revenue from $6m in 2014 to $13.4m in 2017, a 122% increase, and now they are on track to hit $17m this year.   Roundstone provides health insurance solutions for small and mid-size employers that are transparent, flexible and cost-effective.   In this interview with Eversprint's Malcolm Lui, Mike shares how he and his team accelerated their high value sales by:   Solving a big problem for middle market companies: health insurance with rising costs that was also difficult for their employees to evaluate and select.  Educating insurance advisers and employers about how their solution can solve these big problems through their sales force, website, public speaking, tradeshows and their own Medical Captive Forum.  Constantly refining their message for the buying motivators and pain points of insurance advisors, employers and employees.